Blog
The Dangers of Purchased Email Lists
We all love the idea of a quick fix, don’t we? It’s the reason fad diets are so wildly popular. The promise of “doing xyz,” and getting “abc in no time!“ can be quite tempting. Think about driving leads for your business: If … Continue reading
The Pros and Cons of Outsourcing Your Marketing Services
To outsource or not to outsource, that is the question. Whether ‘tis more beneficial to retain and maintain an activity in-house or farm it out to some external firm. Ah, there’s the rub. Should I keep control over the processes … Continue reading
Utilize Social Media the Right Way, Soldier
My husband is in the military, and I am one proud army wife. He recently became a recruiter, so we don’t have to deploy again. (Thank goodness!) When he started recruiting, he told me that he was put in charge … Continue reading
Writing Blog Posts When You Just Don’t Have Time
I’ve written about it before, but it’s always worth mentioning again: Blogging is a key part of Inbound Marketing– an ongoing strategy. To continue to see real results, you need to commit, create, and optimize continually. Search Engine Optimization (SEO) … Continue reading
Selling an Inbound Marketing Strategy to the C-Suite
There’s a misconception that integrating an inbound strategy into your organization is an isolated marketing function. If you’ve ever heard us talk about Inbound Marketing, you’ve heard us use the term smarketing. The reason being, marketing and sales both have … Continue reading
5 Ways Marketing Should Communicate With Sales
As marketers, it’s our responsibility to equip our sales teams with tools that will “widen the sales funnel, create acceleration through it and to optimize Marketing’s impact on revenue.” Continue reading
We Give a Bleep About Our Brand Reputation
A lot of people don’t give too much thought to their online reputation. I have witnessed many social media posts and have to shake my head. They don’t realize this is actually shaping the way people think of them. I … Continue reading
The State of Inbound Marketing for Your Business
“Sixty percent of companies will execute inbound marketing strategies in 2013.” The following statistics are impressive. Why do you suppose that is? 61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012) The average click-through rate … Continue reading
Take Risks and Lean In
I just read Lean In, by Sheryl Sandberg, and I walked away with the following questions: What has held women back? What can we do differently in supporting each other? What are we afraid of? What can we do … Continue reading
Is It Time to Graduate to a Better Way of Promoting Your Business?
Ah Spring! When a young man’s mind turns to thoughts of …… Baseball? Well in the Midwest, it appears that Spring has finally sprung, and with it, of course, comes the end of the school year. And, with the end … Continue reading
