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[eBook] 25 Website Must-Haves for Driving Traffic, Leads & Sales

If you are still trying to figure out the magic formula to increase traffic to your website, fear not.  25 Website ‘Must Haves’ For Driving Traffic, Leads & Sales is your online resource to help people find your website, engage customers … Continue reading

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How To Be A Sales Rep Your Customers Want to Buy From

Businesses are built on delivering a solution. To be successful at selling starts with a trust earning sincerity to help solve a problem. It’s A Matter Of Trust! Having a heart to serve your customer involves both earning trust and … Continue reading

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Increase Blog Traffic with these Eight Simple Steps

If you are disappointed in the number of people who are reading your blog, there are a number of “ingredients” missing that are commonly found on popular blog sites.  It is no longer enough to simply prepare a piece of … Continue reading

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Website Ranking: 4 Factors That Determine Where You Stack Up

There has always been some mystery surrounding the path to Internet success. In earlier days, it was easy to manipulate a few factors regarding your website to stimulate traffic and sales. There may be less mystery today, but the matter … Continue reading

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33 Tips For Social Media & The Web From A College Student

When I was in college, as a Radio & Television Major with a Minor in Journalism, I took my fair share of Mass Media courses. While I learned a heck of a lot, a topic that we didn’t cover in … Continue reading

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5 Misconceptions About The Sales Funnel

It begins with an idea.  We need a sales funnel!  What will be put IN the sales funnel?  Leads.  How will we get those leads?  Marketing will do it!  Who’s responsible for filling that funnel?  Who will follow up on … Continue reading

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Inbound Marketing: Expectations vs. Reality

Business owners who have implemented outbound marketing campaigns, including newspaper ads, radio spots, television commercials, direct marketing, etc., understand the need for patience when it comes to seeing the results of their efforts.  Despite the buzz about inbound marketing and … Continue reading

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5 Things Your Business Should Be Doing To Support Hospital Value-Based Purchasing

The necessity to address Hospital Value-Based Purchasing has surpassed the office of the clinical CEO.  It’s the responsibility of all aspects of the industry.  Reaching that decision maker with your solution is nearly impossible.  They’re laser focused on VBP for … Continue reading

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5 Stats About Marketing to Make You Look Smart Around the Water Cooler

I’m a numbers girl.  As I’ve mentioned before, I’ve never met an analytics report, spreadsheet, or statistic that I didn’t like. A number-backed statement not only boosts your credibility, it makes you look smart around the water cooler.  (That said, … Continue reading

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A Beginner’s Guide to Keyword Research

What was the last thing you searched up on the web? What did you enter to find your information?  The words you enter are the keywords that search engines, such as Google and Yahoo use to find the information you … Continue reading

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