So I am sure you have seen them on your Facebook, Twitter or your Instagram timeline, videos are dominating on social media. I have always been skeptical about buying products online. Who isn’t? I didn’t realize the impact live video can have for businesses until I watched one from the company, L’ange. They sell hair products and supplies and the reason they are so successful is in part because they use different live videos to show tutorials on how to use the products. Seeing the products in action and showing how they work had me sold. In addition to posting on their own timeline, they have had other pages offer tutorials for them as well, always offering a discount for those watching to buy their products. So, how do I know they are successful? Well, I am now currently broke but the proud owner of their curling wands, blow dryer and hair products. They got me. Side note: the products are truly amazing.
I was amazed when I saw how well this video was working out for them. So many of the people watching were commenting, “Just bought mine, can’t wait for it to arrive”, “You have me sold, ordering now!” Even repeat customers were coming back and talking about their experiences saying “Got my hair wand and I am never turning back!” Now they are starting to ask their own customers to provide their own live videos using the tools. How cool is that? This is just one example of how well video can work for a business.
Social Media Examiner has said, “Sharing live events with your audience can make them feel more connected to your company or industry. The key here is not just showing the event, but also letting users be a part of it” and it is true. Posting on social media isn’t just enough anymore, people want the real deal and they are going to be drawn to those providing it. Videos are providing what everyone wants - transparency.
L’ange could have easily just created some social media platforms and hoped for the best, but they knew their products needed to be seen in action and what better way than with live video? According to Buffer, “Over 8 billion videos or 100 million hours of videos are watched on Facebook every day.” Let that sink in. Obviously, people like videos and businesses should be taking advantage of this. There are multiple opportunities to implement live videos into your marketing strategy. Some of those being:
- Behind the Scenes Action - Show your customers who your company is and what goes on behind closed doors.
- Employee Stories – Talking to your employees is great way to engage them on social. Ask your employees to talk about how they got to where they are now in the company. Ask them what they like about working for your company or any other questions that might make for interesting video.
- Education – Is there something that you can teach your fans that you feel they may not know but might like to? What better way to do it than live where they can ask questions and get answers right away?
- Events and Tradeshows – Events are a great opportunity to talk about what you are there for and what services and products are being highlighted.
- Interviews – Interviewing customers about working with your company provides transparency, take the opportunity to do it live.
- Product or Service Spotlights – Go live to talk about a product or service that you offer and provide a Q&A, so anyone can ask questions. This can later result in an opportunity to create some blogs.
Live video can work for any type of business. There are so many ways to benefit from going live on social media. Gain more exposure by being transparent and I assure you, you will see results. If you have any questions about social media or your other marketing efforts, feel free to reach out to us KBK Communications. We will be happy to help!