It's all about attracting people to you -- rather than spamming and interrupting them. It's flipping traditional marketing on its head, and being a trusted resource for your customers and prospects.
Inbound Marketing is more cost-effective than traditional forms of outbound marketing. Marketers are now shifting their budgets, and seeing results.
Translation: Your customers are no longer waiting for you to find them--they find you.
Your website must utilize the proper tools-- and use them well-- in order to capture leads and start generating marketing ROI.
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We do this through content creation, optimization of your webpages and overall website user experience, and social media. All of these tactics work together to attract quality visitors to you.
Once you're found, what's next? What do you have to offer your prospects? This is the point in Inbound Marketing where we track them on your site, offer useful resources, qualify them with contextual automated emails, and then pass that intelligence on to your sales team.
Analysis is the last, and one of the most essential parts of Inbound Marketing. Once we've done steps one and two, and we're really rolling, it's time to start looking at key metrics. What's working? What isn't? What do we need to do to make your sales and marketing funnel more efficient? The beauty of Inbound Marketing is, we're able to be agile and pivot, when necessary, so we're constantly improving outcomes.
Inbound marketing gets all the love these days, but outbound marketing is absolutely alive and well, as long as you ALWAYS have an Inbound twist associated with it! Check out our additional services that we offer to complement our Inbound Strategies.
KBK Communications™ is a HubSpot Certified Agency. This requires passing comprehensive exams testing ones knowledge of inbound marketing, content development, search engine optimization and other digital marketing strategies. Learn more about being a Certified Inbound Marketer.
Interested in learning more about Inbound Marketing? We have education programs to offer you and your teams! Contact KBK, for more information.