Is Your Website Working for You?

For most of us, the answer is probably, “My website is pretty good…what do you mean by working for me?”  Here’s what I’m getting at:  Does your website traffic increase each month?  From that traffic, are you converting prospects and leads?  Are those website leads turning into customers?  If your answer is, “Yes,” here’s a virtual high five.  If it’s no, then stay with me.

Why is Inbound Marketing Important?

I’m sure you’ve heard the buzz.  There’s a revolution taking place, and it’s affecting the way we all do business.  Your customers are empowered.  They’re smart.  They’re savvy. They’re finding you.  And they’re doing it online.

How does this affect your business? You no longer have an option for online engagement.  It’s a must.  You are now your own publisher.  You must attract and engage prospects.  You must be a hub of information and content.  Sound like a lot of work?  It is.

Do Your Homework.

• More than half of all US residents and more than 3/4 of all US adults are online. (Blogher, April 2011; Pew Research, May 2010; US Census Bureau, May 2011)
• One third of US consumers spend at least 3 hours online every day. (The Media Audit, October 2010)
• More & more of the things we used to do offline, like product research and getting news, we now do online.
• The average budget spent on company blogs & social media has nearly doubled in two years.

Be Your Own Publisher

Here’s where the work comes in.  Being your own publisher won’t happen overnight.  It takes a lot of work.  It takes a lot of dedication.  But the ROI is real.

Over the next few weeks, I’ll talk about several tools– from SEO to blogging, social media, and a few things in between– that will help you start generating business from your website.  Want to get started sooner?  Don’t hesitate to contact us.

In the meantime: What’s your secret to online success?  Is your website working for you?

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