Kellogg’s Listens Online, Develops Cereal From Tweet

Totes Amazeballs Cereal by Kellogg'sLast night, my Facebook Newsfeed was flooded with posts about this story. If you haven’t heard it already, here’s the gist: The Charlatans front man, Tim Burgess, jokingly tweeted that he would love to invent a cereal based on one of his favorite treats: Rocky Road. And here’s the best part: he said he would name it Totes Amazeballs.

Sidenote: Anyone who knows me pretty well knows that I enjoy shortening words. And I have a somewhat dirty mouth. And finally, I have an odd sense of humor. So naturally, amazeballs is one of my favorite words. Add “totes,” to that?

From Tweet to Treat

An hour after he sent his Tweet, Kellogg’s had gotten in touch with Burgess, and the idea of Totes Amazeballs was on its way to becoming a reality.

While the cereal-making-mavens only planned on making one box (which they sent to Burgess), the response on Social Media has been so overwhelming, that they may actually produce Totes Amazeballs on a grander scale.

Social Media as a Product Development Tool

What does Totes Amazeballs mean for your organization? Don’t discount Social Media as a serious forum for product or service development. Listen online to not only develop, but enhance and evolve what you do.

The end-result may be Totes Amazeballs.


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 @kbkcomm This is a pretty fun story, but I wonder how long Kelloggs will continue to ride the coattails of the Charlatans frontman. Other than a fun name, is there a point of different with this cereal to others already in the market place?


Do you know if Kelloggs have a history of creating new products through user generated feedback?




@gizmodesign Isn't it? Thanks for the RT :)!

Katie Gutwein
Katie Gutwein moderator

 @Kaleb_Francis  Sorry for the delayed response back, Kaleb.  As far as I know, this is the first time Kelloggs has done anything like this...and I think it's pretty stinkin' smart.  Of course, they probably wouldn't create a cereal from one of your or my tweets, BUT, I think they've done a great job of capitalizing on this fun opportunity...that has garnered quite a bit of attention.  

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