I absolutely love inbound marketing. It helps to eliminate cold-calls, and endless hours of chasing cold leads. In a nutshell, inbound marketing draws your clients to you by incorporating: blogging, search engine optimization, social media, and traditional marketing. It positions you as the expert and as the resource. And the best part about it: it enables you to project your ROI.
So why is inbound marketing so important for medical manufacturers and distributors?
1. Your Competitors Are Online. You can’t avoid this, more and more organizations are online and it’s growing everyday! You need a presence online. With inbound marketing you can provide the necessary information, under your terms online, to keep your name and your brand at the top of the medical industry.
2. Your Customers Are Online. Inbound marketing allows you to stay top-of-mind with your clients and potential clients. With this strategy you are able to create essential resource offers, tools and kits, informational blogs, and call-to-actions that establish you as the go-to organization in the medical industry.
- 72% of US physicians carry smartphones
- 95% of physicians who use smartphones use them to download apps to access medical information.
- According to Manhattan Research, 80% of nurses direct patients to trusted healthcare sites online
- 60% of in-store purchases are now researched online
3. It’s Not Going Away. There’s a great video blog via David Meerman Scott, that talks about the future of social media marketing, which is just another facet of inbound marketing. He says, “The only way to prepare adequately for the future is by looking back at history. Nobody talks about e-business anymore because it is just business. We are now observing the same type of dynamic we witnessed ten years ago, and we should be able to recognize these familiar patterns.”
The key takeaway: “the tools will keep changing, but not the methodology.”
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