The healthcare industry is in the midst of a digital transformation due to increasing adoption of new technology and implementations to improve patient care, streamline processes, and increase revenue. Digital marketing trends are changing rapidly in this sector and are expected to continue evolving over time.
The healthcare industry consists of many different sectors including hospitals, clinics, pharmacies, medical device manufacturers, distributors, health insurance companies, and more. Each of these industries has unique needs when it comes to digital transformation because they offer different types of services or products that require different types of technologies.
According to Hubspot, digital marketing is dynamic and ever-changing. A great way to stay relevant and keep up with the latest marketing trends is to keep an eye on marketing statistics. We've collected the following statistics to help you connect with your customers, reach your target audience, and increase lead generation:
- Facebook, Instagram, Linkedin and Twitter lead the pack as the most common social media platforms used by marketers.
- 45% of marketers are already using infographics while 38% planned to leverage it for the first time in 2022.
- The number of global social media users is expected to reach almost 3.43 billion in 2023.
- 56% of marketers who leverage blogging say it's effective and 10% say it generates the biggest return on investment.
- 82% of marketers actively use content marketing.
- 87% of video marketers say that video has increased traffic to their website.
- 80% of marketers who leverage audio content and podcasts planned to invest the same amount or more budget in 2022.
Read the full article here: The Ultimate List of Marketing Statistics for 2022
What do these statistics mean for you?
It is more important than ever to have a digital strategy in place so you can determine if you have the right technologies, the right people, and the right tactics in place to reach your goals. We've put together a list of some digital marketing trends so you can get ahead:
- Content is king
There is no question that content is king in digital marketing. It's what attracts people to your website and keeps them there. If you don't have quality content on your website, customers will go elsewhere for their information. This means that you need to create compelling content that speaks directly to your audience's needs and interests. You can do this a few ways through SEO, website content, blogging, downloadable assets, and more.
- Video increases engagement
Videos are one of the most engaging types of content right now, so consider adding some videos to your social media accounts, website, and when you reach customers or prospects!
- Personalization drives leads
Your customers want to feel like they're getting something special, not just another email in their inbox. Personalizing your messages helps them feel like they're being listened to and understood, which makes them more likely to buy your product or service.
- AI-generated content is here
Artificial intelligence (AI) has been used in many forms of marketing for years—but now it's being used to create personalized content for customers without human intervention, making it even easier for marketers to reach their target audience and develop a relationship with them.
- Omnichannel marketing is most successful
Additionally, omnichannel marketing has been a growing trend in recent years, and the healthcare industry is no exception. Omnichannel marketing is the process of connecting your customers across all platforms, including online and offline channels.
The idea behind omnichannel marketing is that it's not just about one-to-one marketing anymore. It's about understanding how people use technology in their lives, and making sure that you're meeting them where they are, rather than trying to force them into a mold that doesn't fit them well enough.
To learn more about Omnichannel, read our blog “What is Omnichannel Marketing?” here.
What can you do next?
New techniques are constantly being developed to help marketers reach their goals. Whether it is through better tracking and analytics, more innovative advertising platforms, or an entirely new way to interact with customers, digital marketing trends will continue to adapt as the world continues to develop ways to reach a potential customer base. While there are many ways to increase conversion rates within marketing processes, marketers must always follow best practices for ethical behavior and transparency with the consumer.
In summary, digital marketing trends are changing and it is crucial to be aware of new trends in order to keep up with your competitors. It is even more important because by understanding how these trends can affect your business, you can start planning your own strategies and keeping an eye on changes in the digital marketing world.
Where do you start? Contact us and we'll walk you through the first steps in building your strategic plan. We look forward to supporting your growth in 2023.