Lead nurturing is about keeping your leads engaged with your company, showing them how you understand their needs, and building the trust that you can help them. By understanding where your contacts are in their buyer's journey, you are better able to provide quality and circumstantial content that relates to their specific needs.
Innovative thinking, perseverance and enthusiasm, are just a few things that it takes to advance the productivity of your workforce. To help your team even more, in the nurturing process, consider a powerful, comprehensive workflow solution equipped with real-time monitoring, data gathering and analysis of business operations.
A workflow consists of a series of automated actions that you can trigger to occur based on a person’s behaviors or contact information. With workflows, you can send emails, update contact information, add or remove contacts from lists, and activate email notifications. You can move them from a lead to an opportunity stage and even deliver a personalized call-to-action.
Operations of your business often require your full attention, but you can hardly devote all of your time to inspecting and analyzing. That’s why it is necessary to equip yourself with the right workflow tools that can automate time-consuming tasks such as gathering and sorting information, so you can focus on your goals.
An effective workflow tool is not only responsive and transparent; it is also easy to tweak and user-friendly. The result is the ability to view, operate, manage, analyze and improve your business in drastic ways.
It usually requires seeing workflow ‘in action’ and understanding the resulting benefits, before people recognize that workflow is more than just a tool for business efficiency.
Eliminate redundancy: So much activity in an organization is duplicative. A workflow solution helps to identify specific actions, expectations and results that should occur.
Timeline: Business activities are deadline driven. Effective workflow solutions provide triggers that keep processes moving according to a timeline.
Cruise control: Automated workflows allow you to set up processes, then let them run. The majority of work that occurs within processes can be automated, allowing you and your team more time to focus on strategic activities.
Never forget: Don’t lose sight of the goal and remember to track your analytics. The ability to see the ‘who, what, where and how’ of your processes provides great insight.
Workflows are not intended to blast all your contacts with the same, generic offer. Workflows are intended to help you automate your marketing interactions, to find out more about your contacts so that you can provide them with information that relates to their specific problems. By learning more about your contacts, you can segment those contacts into their respective personas, and/or their location in the sales funnel, and entice them with targeted content. Give every contact in your database the attention they deserve.