Search our website
Found what you are looking for?
  • Yes
  • /
  • No
Oh no!

Let us know how we could be serving you better. Click on the link below and send a message with your suggestions.


We are glad to know you are finding value on our website. Why not share it with someone else who could benefit.

    The Dangers of Purchased Email Lists

    by Jan Beery on Jun 17, 2013 9:28:02 AM

    dangers of purchased email listsWe all love the idea of a quick fix, don’t we? It's the reason fad diets are so wildly popular. The promise of "doing xyz," and getting "abc in no time!" can be quite tempting.

    Think about driving leads for your business: If you could just have targeted email lists like, physicians with a given specialty, the material managers at every hospital in the country, the administrators of any and every known physician practice there is...voila. All your problems would be solved, right? Life just got easier...seemingly...

    Listen to your gut.

    If you’re working with a reputable inbound marketer, they won’t let you use a purchased email list. Why? You’re going to hurt your goal of gaining new customers and qualified leads.

    We actually had a client who lied to us about the lists they submitted to our team. We questioned it several times. The inbound spidey sense of Katie Gutwein was going off like a fire siren! Sure enough, the majority of the emails on the lists were bad, meaning, invalid emails. This client paid a ton of money, and they lost!

    Earned Value
    • If you have a good email list, it’s because you've earned it. You're not about to sell it to someone else, and diminish the value.

    • If you didn’t earn it, don’t pay for someone else's.

    If I don’t know you, I don’t want you emailing me.
    • Hint: The people on the purchased lists do not know you!

    • I want to hear from you, if I’m familiar with your brand, I researched and gave you my email address! I’ve then opted-in to hear from you. Your prospects are no different.

    • If I don’t know you, your name is “Spam” I will block you!

    Protecting Your Reputation
    • Have you heard of Honeypots? Wikipedia explains them as, "a trap set to detect, deflect, or in some manner counteract attempts at unauthorized use of information systems." Basically, you’re going to get caught as a spammer, because that list you purchased, yeah, it had a fake email implanted in the list.

    • Spamtraps are used to detect a large bounce rate. How does the spamtrap know? Well, it may be an old email address, or it’s not a valid address yet, ironically, it's still receiving a lot of email.

    • You don’t want to be labeled a spammer, do you? If you purchase a list, you have no way of knowing what emails are good, bad, old, overused, valid, etc.

    How do you avoid being a Spammer?

    COLD CALLING IS DEAD, whether it’s in purchasing an email list or picking up a phone.

    You’ve invested a lot of blood sweat and tears into your business. You didn’t get where you are, cutting corners. Ask for help, research and seek direction from sources that know how to guide you: You’re worth it.

    Like what you've read? Click here to subscribe to our blog.Image source: © Jan Beery


    Who we are

    At KBK Communications, we focus on customer experience, user experience, and digital transformation from research to purchase.


    How we work

    We offer a full spectrum of digital, PIM, CRM and customer experience solutions: strategy, paid media, creative, data, custom integrations, and technology.


    Get in touch

    Have a challenge or a question for KBK? Contact us here by simply filling out the form. We look forward to hearing from you!