Google tools are at the core of many businesses' online strategy. Whether you're a healthcare manufacturer, distributor, or service provider, mastering google analytics and other free tools can help your business grow exponentially. In this blog post we take a look at some of the most popular google tools for healthcare manufacturers - including Google Analytics, Google Search Console, Google Ads, and Google Tag Manager! We will also discuss how they can be utilized and best practices for how to leverage them as part of your digital strategy.
Google Analytics, is a free analytics software that every business should use to track their website traffic and marketing efforts. It helps you understand the traffic coming to your website and helps you optimize your marketing performance. Google Analytics can be used to track the effectiveness of every aspect of your digital strategy including webinars, product sales pages, and landing pages. It can be installed within minutes on your site or blog - just sign up for the account with google here: Sign Up Here! Once you’ve created an account it's time to install GA onto your website. Google will provide you the step by step process on how to do this to make sure it is working properly.
Google Search Console
Google search console (formerly known as “Google Webmaster Tools”) is a more advanced version called "Search Analytics". It is a free tool that helps you monitor and maintain your website's content indexed by google - aka the number of pages being found in search results for certain keywords or phrases. It’s important to know how many people are searching for your product, service or brand so that you can understand what kind of demand exists on the market!
It gives you info about how people find your website when they type in certain keywords or phrases into a search engine such as Google or Bing. You will get valuable data like top keyword(s), number of impressions for each keyword/phrase, number of clicks on each keyword, and average position of your website for a given keyword. You can even download the data into an excel spreadsheet for more in-depth analysis! For more details visit this link here: Google Search Console.
Once you have a website that is working for you from an organic perspective (have a strong user experience (UX), have meta descriptions, page title, H1 tags, and alt tags on each page) you'll want to expedite the promotion of your website to reach more of your target audience. This is where Google Ads come in because you can reach a specific audience through defined keywords that are being actively searched. We have seen this become one of the most cost effective avenues for getting additional website visitors and leads.
An important aspect to consider is advertising budget - where it should go and how much you're willing to spend per month/quarter/year? Google ads are very useful since they help drive traffic from people who are already searching for what you offer. You can always start with a small budget of $500-$1,000 /month first so that you can see how this effort performs. For more details visit this link here: Google Ads.
Google Tag Manager
Google tag manager is a free service which makes it easy for you to add and update website tags - including analytics scripts, remarketing pixels, and more! It's an integral part of any digital strategy because its super simple to use compared to other options out there like installing the code manually or using third-party software that often require expertise in web development. All you need is your google account (the same one used when creating a GSC property) and go here: Set up GTM Account & Container.
Digital marketing can be overwhelming
There are so many tools that can be used that you do not know where to start. Making sure that you have a strong digital strategy that is in line with your companies goals is where you need to start. From there, you can identify what technologies are utilized to help you reach those goals. Google offers many free tools that can help you make better business decisions because analytics and information will give you the data you need to understand how your digital strategy initiatives are working for you, where you need to tweak and what you should do next.
KBK Communications has over 75 years of combined experience in sales, marketing, administration, and direct patient care, which makes us experts in harnessing the latest digital technology to grow and empower healthcare organizations. If you’re considering digital transformation or curious about your next steps in building a strategy for your organization, get in touch with us today.