One of the most seemingly daunting tasks for companies to achieve these days is growing their leads. Time and time again we here at KBK Communications are asked how to improve lead generation in order to increase conversions, and thus achieve more sales.
A leader in automated external defibrillator (AED) management solutions came to us looking to develop a new pipeline of leads for their sales team. They wanted to use their website to drive leads to their free trial service but lacked the expertise to bring the plan to life. That is where KBK stepped in.
By auditing and redesigning their website, the client could now track its actual performance. In combination with a new customized digital strategy, KBK was able to generate:
The progress does not stop there though, looking to the future KBK will continue to optimize the website and implement a whole multimedia approach, including Facebook and other social advertising to open up new channels for lead acquisition.
If you want to learn more about what KBK Communications was able to achieve for this company click here to access this free case study.