These blogs will help you do just that:
1. 33 charts (http://33charts.com/) "medicine. health. (social) media" - Blogger Bryan Vartabedian, M.D., Assistant Professor of Pediatrics at the Baylor College of Medicine—and self-admitted "active witness" to the social health revolution and its influence on medicine—he blogs about the intersection of medicine, social media, and technology. Co-founder of the Medical Futures Lab—a collaboration of Baylor, Rice University, and the University of Texas Health Science Center dedicated to re-imagining the Future of Medicine—he offers healthcare marketers like you critical insight into, and solutions for, issues facing medicine as it evolves with technology.
2. e-patients.net (http://e-patients.net/) "because health professionals can't do it alone" - This healthcare marketing blog is brought to you by The Society for Participatory Medicine, but it's healthcare marketing with a twist. "Participatory medicine" is a medical movement where "networked patients", as valued partners in their own health journey, help pilot the ship. This blog aims to help "catalyze collaborative partnerships across the continuum of care" and in that way optimize our health. Even if it's not your thing, this way of looking at healthcare marketing might change some aspect of the medicine world we live in, so medical marketing professionals like you may want to keep up with it. After all, The Society seeks to bring together all healthcare stakeholders to promote "collaboration, communication and cooperation". Who among us wouldn't want the same?
3. KevinMD.com (http://www.kevinmd.com/blog/) “social media’s leading physician voice” - Whatever Dr. Kevin Pho might call himself, you can certainly stay "in the know" by visiting his blog regularly. Perhaps the most popular doctor who blogs, he writes for his fellow physicians as well as the patients out there. He’s not the only doctor who blogs, but he’s definitely one of the most popular. His site is easy to get around and it's full of interesting posts for just about everyone. If you are interested in healthcare policy or leading-edge technology, health education or related social media, this high-traffic blog is constantly updated with the breaking medical news and insights from physicians and other expert healthcare professionals you need.
4. Ragan’s Health Care Communication News (http://www.healthcarecommunication.com/Main/Home.aspx) - Considered a "must-read" for anyone in health marketing, this blog covers all the super-hot topics like mobile health, Big Pharma, physician developments, and, of course, healthcare marketing. Digital communications and social media being its main focus, the blog offers a treasure of useful information for you, including practical examples and case studies. The many videos are a particular treat. Stay on top of industry trends. Exploit digital marketing tips. The daily round-up of healthcare news just keeps improving everyday—and it updates several times a day. Of course you could always sign up with your e-mail and get the latest delivered straight to your inbox.
5. Wall Street Journal Health Blog (http://blogs.wsj.com/health/) "WSJ's blog on health and the business of health" - Because of the very nature of the Wall Street Journal, as the newspaper of record on your nation's economic and business worlds, this blog serves the critical role of keeping all of us healthcare marketing professionals up on major developments in the "business of health". These include important scientific and technical breakthroughs, as well as the social and economic forces that drive good healthcare marketing today.
The best way to stay at the leading edge of the healthcare marketing field is to read the latest the experts have to say on the topic. Visit these healthcare marketing blogs early and often.
Jan Beery is President here at KBK Communications, where she leads her team as they help their clients manage inbound and outbound marketing strategies. Prior to founding KBK Communications, Jan spent 25+ years in the Healthcare field, on the Medical Manufacturing side. You can connect with Jan on Twitter, LinkedIn, and Google Plus, or read more of her posts on KBK Communications’ blog.
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