Social Media Marketing is a term that is often thrown around but never really explained. This leaves companies confused and asking a lot of questions. What will it do for my business? When will I see a return on investment? What do I post? What if I don’t have time? What will it cost me?
All of these are very valid questions, but let’s take a step back, shall we?
Social media marketing by definition refers to the process of gaining website traffic or attention through social media sites.
Before you venture into the world of social media marketing, ask yourself:
- What do you know about social media marketing?
- What goals are you expecting social media marketing to accomplish?
- Do you currently have the right content in place, to deliver to your prospects?
- Is your website working with your social media strategy AND your sales team?
How Will Social Media Marketing Help Grow Your Business?
Social media influences the purchase decisions of about half of US Millennials and that 85% of Gen Z consumers use social media to learn about new products.
- 74% of people are more likely to purchase based on social media.
- 59% of Twitter users have visited B2B tech brand sites, compared to 40% for the average internet population.
- Social media lead conversion rates are 13% higher than the average lead conversion rate.
Remember That Social Media Marketing
- Reaches multiple channels, networks with a very wide net
- With so many touch points in social media (Pinterest, Twitter, Facebook, LinkedIn, Google+, Instagram, Vine, I could go on and on and on and on………..) you’re reaching prospects, customers, existing customers, potential investors, employees, potential talent and gaining industry credibility.
- Increases your business relevance and positions your brand as a credible trusted resource.
- Helps you gain qualified leads.
What Should You Be Posting?
Your objective should be to build relevant content that you own, use social media to share that content, and provide information and solutions your customers will find useful. More specifically, with 40% of people following the news and 37% looking to be entertained, you should be sharing informative updates and fun content. Deliver value before you drive the sale.
You have to be attention grabbing on Facebook and Twitter and engaging on YouTube, Pinterest, Tumblr, and Instagram. Images and video are becoming something your customers want to see.
- 80% of marketers use visual assets in their social media marketing. Video (63%), alone, has also surpassed blogging (60%) in usage as a social media marketing asset.
- When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
- In a 2018 HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support.
The reality is, social media is not going away. It will continue to evolve and grow. An Inbound Strategy is your key to growing your business and achieving a successful social media marketing program.
