Social media sites, such as Facebook and Twitter, are some of the websites that we most frequent during our free time. We log on to see what our family and friends are doing. We may play a round or two of candy crush, and we may learn of new companies that have opened up in the area. People are so plugged in to social media, that we may find ourselves logging into Facebook at work, while the boss's back is turned. When this happens, companies begin to implement a zero tolerance to social media at work.
Picture this: One day, while you are reading your Twitter feed during your lunch break, you notice a company similar to yours has doubled their earnings by spreading the world about their business. You are hesitant to bring this up to your supervisor because there is a zero tolerance policy in place against social networks at work. You decide to chance it and you let them know about the company. They research it and call a meeting. Your boss decides to lift the social media ban, and implement a social media team. This team will be in charge of sharing the company's services with the people. They will interact with the people, make Youtube videos, and tweet the latest information about the company. Your co-workers look at each other and wonder how this will happen.
Well, it will take a lot of creativity, team work, and research.
Set up a Social Media Team
Set up a social media team. Assign one person to be the leader of the team. Members of this team should be well-versed in all things related to social media. Bloggers should be proficient in search engine optimization.
Social Media Research
Research social media sites, such as Facebook and Twitter in order to see how they can work for you.
After you have signed up on social media sites, it is time to engage with your prospective customers or clients. Introduce your corporation in an exciting, yet down to earth way. You want people to relate to you. You're on a social media site, you don't want to bore your audience. You want to pique their interest.
Social Media Policy
Even though you have decided to welcome social media into your company, there still should be rules in place so that people do not take advantage of this social media program. Advise your team that all activity shall be monitored. Anyone who signs onto their personal pages will be suspended.
No matter where we are, social media is a part of us. It is how we stay connected to the world beyond our current location. By allowing your employees to engage with your audience on social media, you are allowing social media to bring prospective clients to your company.
Nicole Fassl is our Social Media Manager here at KBK Communications, where she manages our clients' blogs and social media. You can connect with Nicole (also known by her nickname, Teddi) on Twitter, LinkedIn, and Google Plus, or read more of her posts on KBK Communications’ blog.