My husband is in the military, and I am one proud army wife. He recently became a recruiter, so we don’t have to deploy again. (Thank goodness!) When he started recruiting, he told me that he was put in charge of his recruiting center's Facebook page; which at the time, seemed pretty exciting to him. I told him it would be cool to post movie quotes, clips of great war movies, and cool pictures that would inspire people to join. He was as amazed as I was to find out that, due to rules and regulations, there is very little that they can do with their social media.
The inability to take risks can sabotage your social media efforts.
I would never disrespect the military. I am so proud of the men and women, who serve our country. I am so proud, in fact, I wish more people would consider serving our country, even if only for a short time. My husband could stay in the military forever, and I’d never question his decision. However, I am not recruiting, and that is not what this blog is about! My point is, how can you sell something you cannot touch or see, without some help and encouragement?
If people that were thinking about joining the military went to their Facebook page and didn’t see anything eye-catching or inspiring, they may change their minds. Without the cool videos, quotes and pictures, they might lose that inner voice that says, “Man, this is what I want to do!” KBK's own Rich Beery recently wrote a blog post, The Importance of Motivating and Inspiring with Content, that sums it up pretty well.
Motivate and inspire with social media.
When we visit Facebook, we like to see inspiring content that keeps us entertained. People and businesses use pictures and videos to lure us in, because it works. There are some pages I visit daily. They always keep me coming back and usually, I share their updates with my friends.
When people don’t really care about their Facebook pages, or other social media sites like Twitter, LinkedIn, Google+, Pinterest, etc...it shows. If they don’t care, why should we? If they aren’t excited to get on there, daily, and post something we find interesting, we aren’t going to pay attention or think about visiting their page. There is really no purpose in keeping it going.
If you're unwilling (or unable) to take risks with your social media, you're hurting yourself and your business. You're limiting your ability to really reach people and be...social.