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    What is Omnichannel Marketing?

    by KBK Communications on Dec 14, 2022 9:00:00 AM

    Have you ever heard the word Omnichannel used but not sure what it means? Is Omnichannel marketing just a fad or is it here to stay? It is time to learn about the importance of Omnichannel marketing and why it is so crucial for your business's success.

    Omnichannel marketing is a strategy that combines traditional and digital customer experiences to create seamless, efficient, and effective interactions between businesses and their customers. The goal of omnichannel marketing is to reach customers wherever they are, whatever they're doing, and whatever device they're using. 


    Omnichannel marketing statistics for 2022

    Due to the seamless communication experience, 73% of customers prefer omnichannel strategies. 

    Whether it's through social media, email, or even text messages, businesses should be able to reach out to their customers in any way they can. For example, let's say you're a healthcare manufacturer looking to sell your product or service to distributor partners. You want to reach out to potential customers on their phones and computers, but you also want them to be able to reach out to you by phone or email if they need help or have questions about your product. This is where omni-channel comes in—you can use digital efforts to reach out to potential customers and inform them about your products or services in a way that will appeal to them no matter what device/platform they're using at the time.

    Omni-channel marketing allows businesses to optimize their campaigns across all channels so that no matter what customer interaction they have with your brand, whether online or offline (or even both), it's seamless and relevant for each individual user.


    What’s the difference between traditional and digital marketing? 

    According to this article  “Traditional Marketing vs. Digital Marketing: Which One Is Better?”. The traditional marketing channels are trade shows, direct rep visits, television ads, radio ads, print ads, outdoor advertising (billboards), direct mail, magazine ads, newspaper ads and social media posts. These are all ways of reaching consumers in person or via their phones while they’re out in the world.

    Digital marketing is everything else—including email marketing and website content creation. Digital marketing is also referred to as online marketing because it happens on the internet! Digital channels include websites like Facebook or Instagram where you can post content directly on these platforms. You can also use email newsletters to reach people who have signed up for them through your website or social media page.


    What is the ideal situation?

    The ideal situation is one where all of these things come together seamlessly—a digital and traditional omnichannel marketing strategy that works together seamlessly so that customers always feel like they're getting the full story about what your company has to offer them and how it can help them solve their problems!

    When it comes to B2B companies, this means providing the same level of service online as they do in person. That includes offering live chat, email support, and social media engagement. The more modern your omnichannel marketing campaign is, the better chance you have of attracting new leads and retaining older ones.

    In the end, to succeed in omnichannel marketing there should be a successful link between traditional and digital marketing. Both types of channels have advantages and disadvantages and that's what you have to take care of from the beginning. You can not skip a certain channel or media, if you want to reach your customer across all points of contact as efficiently as possible.


    Omnichannel marketing is here to stay

    Omnichannel marketing is necessary, as it helps manufacturers to know the product fit in each channel separately and also to bring accurate customer segmentation, with complete analysis and how the decision of the customer is made, they take their final call. This kind of research will help them to enhance the quality, offer services, and image by all these processes they can easily assess their market place and get a huge profit margin. 


    KBK Communications's strategy focuses on using multiple channels like email, website content updates and blog posts on a regular basis so that customers are always engaged with new content from the company whenever they visit its website or social media profiles!

    That’s why we are here! Contact us now to get to know how omnichannel marketing can impact your business and how you can implement it into your work!


    Who we are

    At KBK Communications, we focus on customer experience, user experience, and digital transformation from research to purchase.


    How we work

    We offer a full spectrum of digital, PIM, CRM and customer experience solutions: strategy, paid media, creative, data, custom integrations, and technology.


    Get in touch

    Have a challenge or a question for KBK? Contact us here by simply filling out the form. We look forward to hearing from you!