What you first need to know
The most important thing to remember is that different websites require different approaches. There is no single solution that's right for all businesses. That's why it's so important to choose the right company who can guide you through the process of creating a site that will help you grow.
The next thing to realize is that, in this age of digital commerce, your web presence is more important than ever. A website is a vital part of any business. It's the first thing that potential customers see, and it's what they'll use to decide whether or not they want to do business with you.
A good website will help your company stand out from the competition, as well as make it easier for customers to find information about your products and services. But how should a website be working for a company? Here are some of the most important factors:
- It should be easy to navigate
While it's great if visitors can find what they're looking for on the first try, it's even better if they can easily find their way back if they need to revisit something later on. This is especially true when websites have multiple pages or sections (such as product pages).
- It should be visually appealing
A good-looking website makes visitors feel like they're browsing through an art gallery rather than a catalog full of photos and text blocks. Visitors are more likely to stick around when there are images that catch their eye — especially if those images have captions that make them laugh or think about something differently than before reading them (or both!).
- It should have engaging content
The content of your website is what will keep people coming back for more. Make sure you're providing them with information they want, not just information that you want to give them.
Now, to make your website project a success
To be sure that your website performs in the way that you want it to takes more than just creating the website itself. Think of your website as your brick and mortar store online. It needs to be structurally sound as well as being functionally designed and developed. It takes a lot of planning.
- Strategy development
One of the most important parts of your website project process is developing a strategy. You are not just creating a website, you're creating a digital strategy that will help you reach your goals, whether it's getting more traffic to your site, selling more products, or just making sure that your customers are happy with their experience. Each strategy needs to be customized to your particular needs and what you want from the project.
- Design process
During the strategy phase you will need to determine what you want your website to look like, and then determine the design elements you will need in order to attract visitors, convert them into leads or sales, and make sure they return again and again.
- Development phase
Once you have completed the design process, you will move into the development phase. This is where the developers will take your approved design elements and bring them to life. At this point, you should see your fully functional website in a draft mode to make sure it works the way you expect it to.
And for the final piece…sharing your website with the world
Selecting a DNS provider
Most companies have different domain name system (DNS) providers than website hosting platforms so you need to make sure you have the right access to bring your website live. There are many different DNS providers, and each one can have different benefits. One provider may be more expensive than another, but they may also offer better security or faster performance. When looking for a DNS provider, you should consider the following factors:
- Security: Does this provider offer any additional security features? Do they encrypt your data? Do they log your IP address? Is their software open source?
- Price: How much does it cost to use this provider? What's their pricing model? Are there any hidden fees?
- Performance: How fast does this provider respond to queries from users around the world? Is it slow because of network issues or because of how many other people are using it at once?
- Features: What features does this provider offer beyond basic DNS services like name resolution and record updating (e.g., email delivery)? Can I manage my domains on their website without having to use third-party software?
KBK is here to help
If you're looking to take your business online or improve your online presence, you've come to the right place. Our team of strategists and web developers knows what it takes to create an effective website experience. We specialize in bringing businesses online and building brands through modern designs, intuitive navigation, and seamless integrations. Our team also makes sure that your business goals are achieved across all channels, including mobile. We're happy to work with you on any aspect of your business, from logo design through blog post creation and interactive assets. Whatever it is that makes your brand unique—we can help!
How we help
- Strategy Workshops
We will schedule dedicated strategy workshops with you to identify what it is you want your website to do, and then develop specific strategies to achieve those end results
- Ecommerce
There is a lot of work involved in putting your products, descriptions, pricing, and ordering information online as well as tracking the shipping, delivery, and payments involved
- The Go Live process
This involves a number of steps, including determining a launch date and checking access to all relevant tools
- Platform transition
If you are transitioning from one platform to another, there are things that happen during that time. The first thing is that there may be a period of downtime as you transition from one platform to another. This might be because the content needs to transfer. Either way, it's important to plan for this downtime so that your customers don't experience any issues with accessing your business's content during this transition period.
- Customer Relations Management (CRM)
CRM is critical to acquiring and keeping satisfied customers and is essential for developing customer loyalty.
- Enterprise Resource Management (ERP) integration
This is imperative in today’s business management process to be sure that all of your business processes work together in an integrated manner.
These are just some of the ways that KBK can help you navigate a website build or rebuild project. For more information contact us here.
