Search our website
Found what you are looking for?
  • Yes
  • /
  • No
Oh no!

Let us know how we could be serving you better. Click on the link below and send a message with your suggestions.


We are glad to know you are finding value on our website. Why not share it with someone else who could benefit.

    Why Invest in Inbound Marketing For Healthcare Organizations?

    by Kristin Kennedy on Apr 11, 2019 2:09:32 PM


    Why Outbound Is On The Out

    Let us think back to the past when a simple phone call from a telemarketer would pretty much do the trick. Nowadays, if I see a number pop up on my phone I do not recognize, you bet I’m declining it. Telemarketing isn’t the only outbound tactic on the out:

    • On the rare occasion, I am watching actual live TV and not Netflix, Hulu, Amazon Video, or any of the other countless streaming services available, I definitely use the commercial breaks as a time to get more snacks. I’m not alone in this, in fact, 86% of people skip TV ads.
    • Radio also doesn’t have the impact it once did. Not to be THAT millennial, but I honestly don’t remember the last time I listened to the radio. Digital music services and satellite radio make it easy for listeners to avoid advertisements. As of January 2019, there were over 200 million active users on Spotify alone.
    • Speaking of millennials, 84% of 25-34 year olds have left a website because of intrusive or annoying advertising. Pop-ups were never cool!

    Adapting To The Digital Age With Inbound Marketing

    So clearly outbound tactics are just not as effective in today’s digital age, but as a marketer, you still need to reach your customers. Good news you still can, cue inbound marketing. The beauty of inbound marketing is that it allows potential customers to research on their own time and find your organization.

    The Internet and social media have opened up a whole new way to communicate with your customers and spread the word about your organization that feels so much more natural and conversational.

    What Else Can Inbound Marketing Do For Healthcare?

    Inbound marketing is so much more than just social media. Let's take a look at a few ways that investing in all aspects of inbound marketing, from paid search to emails, will benefit your business:

    • Reach out to consumers who are looking for you
    • Give you the ability to educate
    • Promote your healthcare products and/or services
    • Collect your leads information so you can personally engage with them
    • Help you with your search engine rankings
    • Save you money on marketing
    • Automate redundant processes to maximize efficiency
    • Provide insight for customer reviews

    Inbound Marketing will help your organization attract visitors, convert them to leads, and close customer sales. Through content such as blog posts, eBooks, and videos you can educate your prospects and answer their questions without coming off as “pushy” or “salesy”. Inbound marketing turns the traffic your page is receiving into leads.

    If you need help starting or improving your inbound marketing strategy, the experienced healthcare marketing team at KBK Communications is ready to help you attract more vistors and convert more leads into satisfied customers. Click here to contact us online.

    New call-to-action


    Who we are

    At KBK Communications, we focus on customer experience, user experience, and digital transformation from research to purchase.


    How we work

    We offer a full spectrum of digital, PIM, CRM and customer experience solutions: strategy, paid media, creative, data, custom integrations, and technology.


    Get in touch

    Have a challenge or a question for KBK? Contact us here by simply filling out the form. We look forward to hearing from you!