This visibility and tracking of marketing, sales, and customer engagement activities means:
- Improved productivity and control of critical business processes
- Less time spent trying to locate and capture information, with fewer errors
- Less reporting effort and real-time dashboards
- Improved cross-selling and up-selling opportunities, with shorter sales cycles
- Enhanced customer service
- Precisely tailored marketing activities based on past purchase behavior and current inventory and pricing
- Powerful insights into customer behavior
The result – a centralized, user-friendly interface that gives all staff a 360º view of the customer.
But integration projects require more than a software developer to write some code. Successful integrations require a detailed understanding of the CRM platform, data architecture, the application of ERP data into marketing and an understanding of the reporting requirements.
With years of experience, KBK’s highly-skilled team can scrutinize, plan, test, and manage every aspect of a custom integration project so that the result is a user-friendly and robust solution. The team will interpret the technical requirements of the integration and analyze the existing infrastructure to create a detailed data model, considering the bi-directional information requirements of your business. The scope includes defining use cases, implementing methodical test plans, and creating a roadmap of how these new data points can give your business a measurable uplift in productivity and sales.
