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Project Overview

The Client

A leader in automated external (AED) management solutions came to us looking to develop a new pipeline of leads for their sales team. They wanted to use their website to drive leads to their free trial service but lacked the expertise to bring the plan to life. 

 Their interactive, web-based system ensures ongoing compliance for these advanced medical devices so that they’re ready for use at any moment. The client operates in over 50 countries, with their product supporting over a dozen languages. Their solution also offers support for all FDA-approved manufacturers.

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NEW CUSTOMERS
131
REQUESTED FREE TRIALS
273
LEADS

How We Worked With Their Team

The client was looking to develop a new pipeline of leads for their sales team. They wanted to use their website to drive new leads to their free trial service but lacked the expertise to bring their plan to life. The client needed a partner to achieve this goal. An employee who previously worked with KBK advocated for our team based on their past experience at a former employer. This employee built a good relationship with our team and was extremely happy with the results produced by KBK on past projects. Once our team was officially on board, we performed an initial audit. We found that their website actually comprised multiple sites that were linked to each other. As a result of this, their analytics were inflated, leading the client to believe their results were better than they actually were. What’s more, their web pages were not properly optimized for search. This negatively impacted the success of any digital lead strategy.

“The team at KBK have been amazing to work with. As a marketing person, it is easy to know what needs to be done but extremely difficult to actually put into practice everything that needs to be done to establish an effective strategy and campaign. They have been a direct impact to our increase and sales and built an infrastructure to help make our job easy.”
- Director of Marketing
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people

Who we are

At KBK Communications, we focus on customer experience, user experience, and digital transformation from research to purchase.

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How we work

We offer a full spectrum of digital, PIM, CRM and customer experience solutions: strategy, paid media, creative, data, custom integrations, and technology.

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Get in touch

Have a challenge or a question for KBK? Contact us here by simply filling out the form. We look forward to hearing from you!