Growing Leads

The client was looking to develop a new pipeline of leads for their sales team. They wanted to use their website to drive new leads to their free trial service but lacked the expertise to bring their plan to life. The client needed a partner to achieve this goal. An employee who previously worked with KBK advocated for our team based on their past experience at a former employer. This employee built a good relationship with our team and was extremely happy with the results produced by KBK on past projects. Once our team was officially on board, we performed an initial audit. We found that their website actually comprised multiple sites that were linked to each other. As a result of this, their analytics were inflated, leading the client to believe their results were better than they actually were. What’s more, their web pages were not properly optimized for search. This negatively impacted the success of any digital lead strategy.