KBK Communications

Shaping the customer experience

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Technology Audit

A marketing technology audit is a systematic and comprehensive analysis of a company’s marketing and technology infrastructure so that management can make informed decisions around future investments to enable their desired marketing strategies.

The starting point of the audit is evaluating your company’s current state and looks at your:

Company objectives
Existing marketing technology stack
Data models
Skills and capabilities within your team
Current marketing plans and activities
Existing reporting and analytics

This current state analysis will identify operational strengths and weaknesses and give you a comprehensive health check of your marketing infrastructure.

Interested in learning more?

So what happens next?

How the audit works

The marketing technology audit looks for overlapping, duplicate, and underutilized features within your technology stack, with the intention that you consolidate and integrate existing systems before considering additional technology investments.

The scope of an audit could include evaluating:

Marketing strategies and how they are executed via your technology stack
The quality and integrity of data gathered, where it is stored, how it is accessed, and how effectively you use it (database health)
CRM and Marketing Automation capabilities
Plugins and integrations between various sales and marketing platforms
The data model, feature set, and functionality of each technology platform
Operational processes, including team structures and skillsets
Lead management and sales processes, including lead qualification and lead scoring
Marketing performance benchmarks, reporting, and data analytics

The audit report will include a high level technology architecture map and data model, as well as a detailed scorecard of each component to highlight which systems to migrate, integrate, and optimize. It will also provide a roadmap of step by step recommendations to grow your marketing capabilities and cost-effectively future-proof your technology infrastructure to enable a single view of your customer that is accurate and complete.

With our broad experience in the healthcare industry and our expertise in marketing technology, we at KBK can deliver an unbiased technology audit for your company, either as a standalone piece of work or as a kick-off to a larger project.

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Who we are

At KBK Communications, we focus on customer experience, user experience, and digital transformation from research to purchase.

How we work

We offer a full spectrum of digital, PIM, CRM and customer experience solutions: strategy, paid media, creative, data, custom integrations, and technology.

Get in touch

Have a challenge or a question for KBK? Contact us here by simply filling out the form. We look forward to hearing from you!