We frequently work with healthcare companies on website updates or redesigns and are asked for recommendations related to website content management system (CMS) functionality. There are many options you can choose from including WordPress, Drupal, SquareSpace, Wix, HubSpot, Shopify, Sitecore, Joomla, Magento, and many more ...that is overwhelming! Commonly in the healthcare industry, we see companies using WordPress as their CMS and we used it too before switching over to HubSpot a few years ago. Check out our blog WordPress vs. HubSpot: What You Need To Know to read more.
Website functionality was part of the HubSpot Marketing Hub for many years and then in 2020 HubSpot announced CMS Hub as its own individual Hub. We've used HubSpot as our chosen CMS for years for many reasons and now HubSpot is announcing its newest update to the platform: CMS Hub Starter.
CMS is particularly important, considering that more than half of all websites are built with one. A Content Management System (CMS) is the foundation of your website and is often the most important software you will use to run your business. A CMS is a tool for managing your website content and marketing campaigns. When looking for a CMS you want to choose something that is secure, is easy to utilize and update, has a wide range of add-ons and plugins, is scalable as your business grows, and has a large community that can help you with any problems.
HubSpot has an easy-to-use interface, 24/7 monitoring and security, powerful marketing and sales tracking tools, customizable templates to match your brand's look & feel - everything you would expect from a CMS! When used in conjunction with Sales Hub and Marketing Hub it is even more powerful because you have the foundation of all efforts working together with a CRM system. Here are some key reasons why we like CMS Hub:
Now that HubSpot CMS Starter is available, what are the benefits?
The HubSpot CMS Starter plan offers a great way to get your website up and running without spending too much money upfront. Features include a fast, secure and reliable website, efficiently create content, and have an all on one CRM platform.
What is HubSpot CMS Pro?
HubSpot CMS Pro includes all of the features found in Starter, plus more robust tools for managing your website content, personalizing the customer experience, optimizing what's working for you, and creating a content strategy. This level of service should be sufficient for most businesses to get started without having to worry about future scaling or expansion.
What is HubSpot CMS Enterprise?
The most robust level of service from HubSpot, the Enterprise plan includes everything that Pro does (managing your website content, personalizing the customer experience, optimize what's working for you, and creating a content strategy), but also includes tools for optimizing your website to improve SEO performance as well as more advanced software integrations. HubSpot CMS Enterprise is ideal for companies looking to create powerful digital experiences, easily manage a growing team and brand, and extend your brand. For companies with high-volume websites and an extensive marketing department, this is the best solution. The HubSpot CMS Enterprise offers all this too but also includes a suite of advanced tools for big businesses with sophisticated needs and resources that go beyond what Starter or Pro offers.
|
Starter |
Pro |
Enterprise |
|
|
Standard SSL Certification |
Yes |
Yes |
Yes |
|
Themes |
Yes |
Yes |
Yes |
|
Blogging |
Up to 1 |
Yes |
Yes |
|
Drag and Drop Editing |
Yes |
Yes |
Yes |
|
Landing Pages |
Up to 20 |
Yes |
Yes |
|
Website Page |
Up to 15 |
Yes |
Yes |
|
Multi-language content |
Yes |
Yes |
Yes |
|
In-page SEO recommendations |
Yes |
Yes |
Yes |
|
SEO Recommendations and Optimization |
Yes |
Yes |
|
|
Currencies |
Up to 5 |
Yes |
Yes |
|
Forms |
Yes |
Yes |
Yes |
|
Sub-Domains |
Up to 1 |
Yes |
Yes |
|
Smart Content |
Yes |
Yes |
|
|
Password Protected Pages |
Yes |
Yes |
|
|
Analytics |
Yes |
Yes |
Yes |
|
Memberships |
Yes |
||
|
Custom Objects |
Yes |
||
|
Adaptive Testing |
Yes |
||
|
Hierarchical Teams and User Permissions |
Yes |
||
|
Custom CDN Configuration |
Yes |
||
|
Ideal For: |
Start ups, small to mid sized companies |
Mid sized companies |
Enterprise sized companies |
|
Pricing |
$25/month |
$400/month |
$1,200/month |
The HubSpot CMS is a robust tool for managing your website, but there are three levels of service available to choose from: Starter, Pro and Enterprise. Which one should you use? That depends on your company's goals, resources, budgets, sizes and how you plan to leverage your website.
KBK Communications has over 75 years of combined experience in sales, marketing, administration, and direct patient care, which makes us experts in harnessing the latest digital technology to grow and empower healthcare organizations. If you’re ready to start implementing a CRM system or thinking about how it can benefit your organization, get in touch with us today.