Capturing the attention of your ideal buyer doesn't require a massive budget and large sales and marketing team. The web has leveled the playing field. If leveraged effectively, online lead generation can be your top driver for new leads and new business.
In a Google study, hospital administrators were asked, "What digital resources influence hospital administrators during their purchase journey?"
Learn the top 3 answers and more!
Your customer’s experience is starting online. The expectations of brands are higher and so is the competition for great products. What now differentiates brands is the ability to not only deliver a solid product but the ability to deliver a solid, positive customer experience from research to purchase and beyond.
As the digital world rapidly grows, traditionally hands-on agency tasks are increasingly automated. Now's the time to assemble a team of experts around this cutting-edge marketing tech to make it work for you.
When creating your social presence it is important to remember that visual information can be processed several times faster than text and is easier to remember.
Since we know the importance of your appearance, we created an infographic with the exact sizes needed for your social media profiles.
An effective healthcare digital marketing strategy is a combination of various tactics which, together, work towards one goal. When building a digital strategy, it's important to aways ask yourself, "And then what?"
Having gone from an emerging online retail solution in the early days of the internet, it’s since become something far more revolutionary. Because manufacturers and distributors have more control over the buying process, eCommerce has effectively cut out the middleman. This levels the proverbial playing field, allowing all businesses to compete with the biggest players in the industry.
A leader in automated external (AED) management solutions came to us looking to develop a new pipeline of leads for their sales team. They wanted to use their website to drive leads to their free trial service but lacked the expertise to bring the plan to life.
Two separate scenarios proved beneficial to our clients, it was a bumpy ride to ROI. Had they sanctioned the recommended website audits prior to strategy, we could have identified the roadblocks that hampered implementation early on. This would have saved the clients time, money, and made the agency more effective.
Be there for your customers, when and where they need you. KBK Communications is presenting an 8-week course on building a data-driven digital strategy for lead generation and growth, including practical take-home coursework to hone your knowledge and be better prepared to drive your digital sales strategy.