Resource Page

Welcome to our resource library! Here you can access digital marketing information for healthcare manufacturers and service providers. The topics include; Content Marketing, Social Media, Lead Generation, Personal Branding and more. We invite you to download, save, print, share and use all of our collateral online and in your office.


How to Grow Your Business in US Healthcare in This Changing Environment

Are you a manufacturer struggling to figure out how to enter the US healthcare market? If so, this webinar is for you! This year has affected us all in one way or another. We can help you navigate the complexities of healthcare so you can grow your business.

The Future Of Business Growth: Sales, Marketing, and Technology Alignment

Digital transformation is here...The old way of selling and serving the healthcare market is gone. What got us here, will not get us there! 

Your sales, marketing, and technology need to be aligned to grow your business. Join KBK Communications in the discussion on how this can be achieved.

Digital Disruption In A Digital Age

Healthcare companies are accelerating and investing in their digital sales and marketing efforts. The importance of investing in this technology will position these companies to deliver stronger programs, accessibility, and growth. 

Jan Beery, CEO of KBK Communications and Daryn Smith, Chief Strategy Officer of Huble Digital take us into what digital transformation is and the approach that is needed in order to become a digital marketing disrupter. 

Using Paid Ads to Generate Leads and Promote Conversion in the Healthcare Sector

Looking at those numbers now, it’s easy to forget the hours that went into execution. From initial brainstorming and alignment to crafting a solid foundation for an engaging campaign, there were many moving parts and players that had to come together to make it work.

In order to illustrate this, let’s go back and see how we were able to achieve the following growth.

Resource Forum Series: Emerging from the Pandemic (Part 2)

Continue on to Part 2 as Eryn Marx and Daryn Smith dive into the key tools and effective ways needed to navigate the way we work during these unprecedented challenges. 

This resource series is a two-part series that dives into how to digitally transition in our rapidly changing world and use technology to your advantage. 

Unlocking the Challenges of eCommerce for Manufacturing and Distribution

In this free, on-demand webinar, join Jan Beery and Daryn Smith as they discuss the changing roles of the sales process and digital transformation. 

It's great to tap into eCommerce as a part of your growth strategy, even better when manufacturing and distribution are communicating seamlessly. 

Resource Forum Series: Emerging from the Pandemic (Part 1)

COVID-19 has impacted every individual's life one way or another. We have partnered with PWH (Professional Women in Healthcare) to put on a resource forum series for YOU! 

In this webinar, Eryn Marx and Daryn Smith highlight key tools and effective ways that we will need to navigate the way we work during these unprecedented challenges. 

Digital Strategy Certification Course

Be there for your customers, when and where they need you. KBK Communications is presenting an 8-week course on building a data-driven digital strategy for lead generation and growth, including practical take-home coursework to hone your knowledge and be better prepared to drive your digital sales strategy.

Harnessing Healthcare eCommerce

Having gone from an emerging online retail solution in the early days of the internet, it’s since become something far more revolutionary. Because manufacturers and distributors have more control over the buying process, eCommerce has effectively cut out the middleman. This levels the proverbial playing field, allowing all businesses to compete with the biggest players in the industry.

6 Lead Gen Strategies for Small Medical Manufacturers

Capturing the attention of your ideal buyer doesn't require a massive budget and large sales and marketing team. The web has leveled the playing field. If leveraged effectively, online lead generation can be your top driver for new leads and new business.

Using a Multimedia Approach for Healthcare Marketing and Lead Generation

In a Google study, hospital administrators were asked, "What digital resources influence hospital administrators during their purchase journey?"

Learn the top 3 answers and more!

Creating a Frictionless Customer Experience: A Guide for Healthcare Marketers

Your customer’s experience is starting online. The expectations of brands are higher and so is the competition for great products. What now differentiates brands is the ability to not only deliver a solid product but the ability to deliver a solid, positive customer experience from research to purchase and beyond.


Two Examples of the Need for a Website Audit

Two separate scenarios proved beneficial to our clients, it was a bumpy ride to ROI. Had they sanctioned the recommended website audits prior to strategy, we could have identified the roadblocks that hampered implementation early on. This would have saved the clients time, money, and made the agency more effective.

Building a Marketing Team

As the digital world rapidly grows, traditionally hands-on agency tasks are increasingly automated. Now's the time to assemble a team of experts around this cutting-edge marketing tech to make it work for you. 

Social Media Image Size Guide

When creating your social presence it is important to remember that visual information can be processed several times faster than text and is easier to remember.

Since we know the importance of your appearance, we created an infographic with the exact sizes needed for your social media profiles.

Building a Digital Strategy to Meet the Needs of the Healthcare Supply Chain

An effective healthcare digital marketing strategy is a combination of various tactics which, together, work towards one goal. When building a digital strategy, it's important to aways ask yourself, "And then what?"

Growing Leads For a Popular AED Management Solution

A leader in automated external (AED) management solutions came to us looking to develop a new pipeline of leads for their sales team. They wanted to use their website to drive leads to their free trial service but lacked the expertise to bring the plan to life.