Get Found: Understanding the Principles of SEO for Healthcare Manufacturer's

By Kelley White Apr 24, 2017 8:00:00 AM

Get found.jpgIf you're unaware of the benefits your website holds when used effectively, I want to fill you in so you can understand the basic principles of SEO (search engine optimization) and the importance it holds. Do you want more website visitors? Yeah, I know, ludicrous question.

SEO helps drive traffic to your website.

SEO Sales Rep of the Year goes to... your website! It works 24 hours a day, all year long, and always shows up to work. It does whatever it’s told to do, and pulls in sales leads and opt-ins around the clock. Your website is your sales team extension, multitasking effectively, handling multiple prospects at once. When you’re out in the field, it can always be found.

Your website is the first point of contact with your online audience. But unless it can be found, it’s not effective and won’t drive ROI. SEO (search engine optimization) plays an invaluable role here.

As a healthcare manufacturer, with the right SEO rules throughout your website, your business is more likely to show up first in search engines. SEO will help your online business get found, noticed and, when effective, keep the end user coming back for more.

Organic listings are essentially free. Organic traffic is traffic that comes to your website through search results. When you are at the top, you don’t need to run a pay per click (traffic from ads that cost money) or budget as high for advertising. When you put forth the effort, you will watch your website get consistent traffic. So how does one get ranked at the top of organic search?

Research/Buying Cycle

SEO plays an important role in the research and buying cycle. Attracting potential customers to your website through high ranking relevant healthcare industry keywords and conversational phrases, helps search engines find you where researchers are looking for information (i.e. organically). It’s about being found by your customers by providing them with solutions. People are searching on the web to compare products or services every day.

Key Principles of SEO Algorithms

Are you speaking the search engines language to get ranked? There are over 200 SEO ranking factors and the algorithms change several times throughout the year. By providing the right framework for your site, an SEO friendly CMS (content management system) can help. However, it takes a lot more to dominate search engines. If you don’t have a strategic plan for your website’s title tags and meta descriptions, it’s like leaving “lorem ipsum” text or random letters!

How many pages are on your website? I’m guessing, not a huge amount! According to Elgé Premeau, Google favors sites with more pages on them. Every time you write a blog post, it's one more indexed page on your website, which means it's one more opportunity for you to show up in search engines and drive traffic to your website in organic search.

Blogging also helps you get discovered via social media. Blog posts create content that can be shared on social networks, exposing your business to a new audience that may not know you exist. Blog content helps to keep your social media pages fresh with new material, instead of constantly trying to come up with original content. Ultimately, you are strengthening your social reach with blog content and driving in new website visitors.

Content shared by users on social networks are related to SEO specific parameters like title tags and meta descriptions. Meta descriptions are what you see when people share posts and stories on their wall, in a tweet or share. Through SEO, you get to dictate what people read and what will spread through their networks. It affects how your business is featured on search results.

Increase Web Traffic & Generate Leads with KBK Communications

KBK Communications understands that internet marketing is not new to many healthcare manufacturers and the need to keep growing your business and stand out amongst the competition is at an all-time high. While you build your products and focus on quality standards for your customers, we work to do the same for you by building your online presence, differentiate you from the competition and to attract online leads.

Our experienced healthcare marketing team includes certified digital marketing experts passionate about increasing traffic to your website and generating leads. We have helped many clients with content marketing, social media marketing, lead generation, HubSpot management, sales training, and web design.

Let us help you get found. Reach out to KBK to get started on your next marketing campaign.

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Topics: SEO