One of the things I love most about the medical industry is the amazing amount of amazing that people have. Just listen to what a manufacturer or distributor shares about their products or services.
Each has something to sell, that was designed to fill a need. They share how their company offerings have evolved over the years and how they are ever-improving. Like medicine, the products and services that support clinicians need to constantly be improving.
What clinicians want.
We have clinicians, on the other side. They are seeking answers, and they want to share what they’ve learned. Where do they go to do this?
Enter Social Media
Why should you be on social media? Following are five reasons.
- Nearly All U.S. doctors are now on social media. There’s a rapid growth in engagement. The interesting point here is, physician to physician forums are #1, followed by LinkedIn.
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- Hospitals are using social media to market patient care. How do you build relationships with your patients? Ask Mercy Children’s Hospital in Toledo, Ohio. They hosted a one hour Facebook discussion on the month’s chosen topic, and patients were invited to ask medical questions.
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- Surgeons are using Twitter for education. Physicians are now sharing their experiences and what they’ve learned, with residents and surgeons across the country...instantly.
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- Doctors are using social media to offer discounts for services. Physicians are getting creative, in attracting patients that are without health insurance. It’s working.
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- Six Physician social networks. Where are the physicians sharing and discussing? Here are a handful of social networks to check out and follow.
Why should you be on social media?
Because it's where your target market is seeking and discussing information. You are the experts and have much to share with your customers. Let them find you and learn more about how your product or service can help them do what they do best: Treat patients.
