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    4 Things to Consider When Evaluating E-commerce Functionality

    by KBK Communications on Nov 1, 2022 9:00:00 AM

    The healthcare industry is a very competitive and complex environment. The market is growing at an exponential rate, but there are market development and growth opportunities that are not yet fully realized by most businesses. This means that there are lots of opportunities for those who want to succeed in this industry.

    According to the Bureau of Labor Statistics, employment in healthcare occupations is projected to grow 13 percent from 2021 to 2031, much faster than the average for all occupations; this increase is expected to result in about 2 million new jobs over the decade. Medical device manufacturing is one of the fastest-growing segments of the U.S. economy, and it's expected to continue its growth rate for at least the next few years. One way to expand your channel presence is to incorporate e-commerce.

    It's no secret that e-commerce has become a valuable part of business operations. Whether you're looking to increase sales or just make it easier for customers to buy from you, e-commerce can be an excellent way to do both. But before you start building an online store, it's important to evaluate what kinds of functionality you need and whether or not your current software can provide it. 

    When evaluating e-commerce functionality, it's important to look at the following factors:

    • Ease of use. How easy is it for your customers to navigate the site? Does it take too long for them to find what they need?
    • Intuitiveness. Does the site make sense to your customers? Can they figure out how to use it with ease?
    • Functionality. What functionality does your site offer? Do you offer a wide selection of products, or just a few options? Are there any extra features that might help you stand out from the competition?
    • Customer service. How do you handle customer service issues and inquiries on your website? Do you have a support staff available 24/7 (or at least during business hours)?
    • User interface - How easy is it for customers to browse through products and make purchases? Are there any bugs or issues with this feature?


    How do you evaluate e-commerce functionality?

    E-commerce functionality is an important consideration when evaluating e-commerce platforms. If you're looking for a platform that will allow you to sell products online, there are many factors to consider before making a choice.

    Here are four things to think about when evaluating e-commerce functionality:

    1. Price - The cost of the platform is one of the most important things to pay attention to when choosing an e-commerce platform. Some platforms charge per transaction, while others charge as a percentage of your sales.
    2. Security - The security of your website and payment system is also very important to consider when choosing an e-commerce platform. You want to make sure that your site is secure and supported by a reliable company so that customers can feel safe using it.
    3. Ease of use - This is another key factor in evaluating different e-commerce platforms because you want something that is easy for users to navigate and intuitive. This will help increase conversion rates and make it easier for people on all devices, including mobile phones!
    4. Features - Another thing you should look at when evaluating different e-commerce platforms is all the features they offer such as shipping options or customer service support tools like chat rooms or phone numbers where people can reach out for support. 

    E-commerce in the healthcare industry is still growing, and will continue to grow, especially in developing nations. Healthcare products have traditionally been a top driver for eCommerce around the world. In some countries, eCommerce activity in the healthcare industry is more robust than most other sectors, but traditionally healthcare has lagged behind other industries in terms of online activity. The introduction of online marketing via search engines, mobile devices and social media has made it easier to share information regarding price and availability than ever before. That said, however, the technology functionalities required within an E-commerce website are very different from what would be designed for a health care industry website or medical facility website.

    In summary, the industry for e-commerce in healthcare is growing rapidly, and is becoming a core business focus of companies that are seeking to enhance their discoverability among potential customers. It's important to consider all of the factors listed in this guide to maximize your company's performance in the industry moving forward.

    We'd love to make your business a success! We'll cover everything from how much it costs to set up an online store (spoiler alert: not as much as you may think) to what kind of marketing strategies will work best for your business. Let's get started - Contact us today!


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    At KBK Communications, we focus on customer experience, user experience, and digital transformation from research to purchase.


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    We offer a full spectrum of digital, PIM, CRM and customer experience solutions: strategy, paid media, creative, data, custom integrations, and technology.


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