In 2021, Most B2B Sellers will be using Video to connect with their prospects and clients.
2020 Is a year that many of us are ready to kick to the curb! Travel plans and conferences canceled and the pivot to and new means of engaging with virtual meetings happened. I even experienced my first telehealth visit, and was thrilled to not have to drive to an office!
Prior to Covid-19, digital sales, and marketing for the healthcare industry was ticking uphill at a moderate pace. Telehealth was on the rise, and the need to sell and provide information to the market in a way that the market wants to be served and educated was evolving rapidly. When the industry found itself in a situation where contact with customers was non-existent, that digital gas pedal had to hit the floor fast.
We’ve shared how digital transformation is here to stay. How the traditional means of selling and marketing are both ineffective and inefficient. We talked about how It’s been reported that the global virtuality of the healthcare market is now expected to reach $5.1 billion by 2025.
With the shift in how we educate, serve, and sell to our customers, the need to humanize that contact is what will drive engagement. Emails alone will flood inboxes and go unopened, leaving sales reps back in the position of frustration with what to do next.
Enter the use of Video!
Ask yourself:
These questions are a good starting point.
Below are the results of one company’s sales team experience.
Video Opportunities are Endless!
Most importantly, be yourself! People still do buy from people.
KBK Communications’ passion has always been to help businesses and people grow strategically, effectively, and smarter. We see the importance of incorporating video support into the everyday lives of our customers.
With that in mind, we are excited to share our partnership with Vidyard as a Video Selling and Implementation Certified Agency.
Want to learn more about how to use video selling as a key part of your 2021 strategy?
Connect with KBK and our team will help guide you through how to engage with your customers using video in your digital transformation.