KBK Communications Blog

The Right and Wrong Way of Email Marketing in Healthcare

Posted by Kelley White

April 3, 2017 10:00:00 AM

When it comes to email marketing, the desire to have the end user open our email drives us as...

6 Things That Medical Manufacturers and Distributors Need to Know About MACRA

Posted by Rich Beery

March 27, 2017 11:45:00 AM

There are a lot of questions whirling around about MACRA and the new Quality Payment Program...

Does Social Media Make Sense for My Industry?

Posted by Nicole Fassl

March 21, 2017 10:30:00 AM

A couple statements I often hear as a Social Media Manager, especially in the healthcare...

The #1 Sales & Marketing Tool for Healthcare Manufacturers with Small Budgets

Posted by Rebecca Gecan

March 14, 2017 10:00:00 AM

Small to medium healthcare manufacturers tend to have two clear challenges. Small (or no) sales...

Getting past the Gate Keeper with a Digital Sales and Marketing Strategy

Posted by Jan Beery

March 7, 2017 10:30:00 AM

The best way to get past the gatekeeper is to have the prospect come to you. Can I get an...

Using Social Media for Lead Generation in Healthcare

Posted by Rebecca Gecan

February 27, 2017 11:30:00 AM

Where do leads come from? Do they just appear? We wish.

Oh, the many days I spent standing, in...

The Importance of SMO

Posted by Kelley White

February 22, 2017 1:00:00 PM

Have you ever heard of the acronym SMO, and wondered what is was? SMO stands for social media...

10 Things Every Medical Sales Rep Needs to Know About MACRA

Posted by Rich Beery

January 26, 2017 10:00:00 AM

In order to be able to talk intelligently with your physician clients about the product and...

How a Responsive Website Affects Your SEO

Posted by Craig Webb

January 17, 2017 10:00:00 AM

2017 is here, and by now most of us are aware of the massive shift towards mobile first web...