KBK Communications Blog

Using Digital Tactics to Address the Buyer's Journey

Posted by Rich Beery

May 3, 2018 11:00:00 AM

Understanding the Buyer's Journey

Before we talk about using digital tactics to address the...

Content Marketing for Healthcare: What Is It And Why Use It?

Posted by Rich Beery

April 23, 2018 11:00:00 AM

What is Content Marketing?

According to the Content Marketing Institute,

“Content marketing is...

Customer Experience from B2C Experiences to B2B Expectations

Posted by Jan Beery

April 12, 2018 10:00:00 AM

The customer service industry is in the midst of a large shift in the digital customer experience

Digital Marketing Trends in 2018

Posted by KBK Communications

April 5, 2018 11:00:00 AM

Marketing medical equipment and supplies faces several challenges. Perhaps the greatest...

Abandoned Cart Digital Marketing for Healthcare Sales

Posted by KBK Communications

March 29, 2018 11:00:00 AM

Cart abandonment is no longer something that only happens occasionally. Statistics from Q2 2017...

HIDA, E-Commerce, Digital Marketing, and the Medical Industry

Posted by Jan Beery

March 22, 2018 10:00:00 AM

We’re proud to be a sponsor for the 1st annual HIDA E-Commerce Conference in April 2018. From...

The Supply Chain, Distribution and the Home Care Setting

Posted by Jan Beery

March 15, 2018 3:00:00 PM

KBK Communications will be attending the HIDA Executive Conference March 20-21 and as always,...

GDPR 101: What Healthcare Marketers Need to Know

Posted by Rebecca Gecan

March 8, 2018 2:00:00 PM

As healthcare manufacturers and service providers, we are no strangers to new regulations that...

Video’s Emerging Role in Healthcare

Posted by Kristin Kennedy

February 23, 2018 11:00:00 AM

Telecommunication has become so much more than not having to change out of your yoga pants for...