Why should organizations in the healthcare industry turn to inbound marketing?
Let us think back to the past, when a simple phone call from a telemarketer would do the trick, usually during dinner time. Communication has evolved; it has erupted into huge platforms of social media. Take at look at how communication has changed just in the last 20 years:
- 200 million phone numbers are on the do-not call list for telemarketing
- 44% of direct mail is never opened
- 86% of people skip TV commercials
Do you know many people who sit and watch infomercials? No, they are on the internet shopping the latest trends and researching for new products; with a click of a button, they have every question answered right there in front of them.
Like most people, you probably like to see the results; the big picture. Stop and look at today's society; it is set up around information via technology.
The beauty of inbound marketing is that it allows prospects to research on their own time and find your organization.
What can inbound marketing do for healthcare?
Let's take a look at a few ways that investing in inbound marketing will benefit your business:
- Reach out to consumers who are looking for you
- Give you the ability to educate
- Promote your services
- Promote your healthcare products and/or services
- Collect your leads information so you can personally engage with them
- Help you with your search engine rankings
- Save you money on marketing
- Save you time
- Provide insight for customer reviews
Inbound Marketing will help your organization attract visitors, convert them to leads, and close customer sales. Through blog posts, eBooks, videos and other content to educate your prospects and answer their questions, inbound marketing turns the traffic your page is receiving into leads.
The final step is to delight your customers. The information they have shared with you on your website can now be used to reach these people, assisting them with the matters that are most important to them.
Jan Beery is President here at KBK Communications, where she leads her team as they help their clients manage inbound and outbound marketing strategies. Prior to founding KBK Communications, Jan spent 25+ years in the Healthcare field, on the Medical Manufacturing side. You can connect with Jan on Twitter, LinkedIn, and Google Plus, or read more of her posts on KBK Communications’ blog.