Independence Day: What it Means to KBK

admin Jul 4, 2015 10:00:00 AM

The 4th of July.  What does it mean to you?  Most people think of patriotic colors, fireworks, parties, grilling and a time to spend with family and friends. At KBK, we decided to really think about what Independence Day means to us and write a short description of our idea of it. 

Topics: Independence Day, 4th of July


Working Moms: She Works Hard for the Money

Jan Beery Jul 2, 2015 12:30:35 PM

I tried to raise my three children to make decisions for themselves and be critical thinkers.  For my sons to respect women and their abilities, and for my daughter to enjoy the freedom to have choices in life and think outside the box.

Topics: management, Virtual working, Working women, Moms


Dear KBK, What Is My Cost-Per-Lead?

Nicole Hoglund Jul 1, 2015 9:30:37 AM

Do you know your organization's cost-per-lead?  The sad truth is, more often than not, when I ask prospects that question, I get a blank stare. Knowing your cost-per-lead can help you make incredibly informed marketing decisions (ones that actually produce ROI), and it'll make your executive team happy.

Topics: Cost-per-Lead, Pay per Clicks


Three Quick Steps to Creating Meaningful Content

Rich Beery Jun 30, 2015 10:00:00 AM

First of all, there are no quick steps to creating meaningful content.  If your content is going to be meaningful, don’t take shortcuts.

Topics: Blogging, meaningful content, evergreen content, content


How to Dip Into the Waters of Social Media and Blogging

Kelley White Jun 25, 2015 2:06:31 PM

When first introduced to social media and blogging, you may wonder where to START!  Trying to understand all the tips and tools in marketing while also trying to be creative can become a little overwhelming.  It is best to start with keeping things simple.

Topics: Blogging, social media


Extreme Makeover Blogging Edition: Repurposing Used Content 

Nicole Fassl Jun 24, 2015 10:00:00 AM

I have 3 boys under 4, so needless to say, I reuse A LOT of stuff.  Why not? Why would you ever waste something that can work perfectly again? Unless of course, it’s a poopy onesie. I’m not that hard up. Another thing I like to do is repurpose old furniture, my husband might not agree but that’s beside the point.  You can take something that has gotten old and boring over time and make it beautiful.  Unless it’s your Grandma’s floral print couch. Time to let it go.

Topics: SEO


Not all Social Media is Created Equal

Nicole Fassl Jun 22, 2015 4:21:57 PM

Social Media is the perfect way to reach millions of people, so it's no surprise companies have begun to take advantage of using social platforms to market their business.  It is rare to go on any Social Media site now and not be able to find a business, which is why Social Media is an integral part of any business.  The only problem is that you have to find which one(s) will best fit your business, because these sites can be used for different purposes.


Hiring a Medical Industry Focused Agency: 7 Meaningful Strategies to Follow 

Jan Beery Jun 19, 2015 2:19:00 PM

Medical industry marketing goes way beyond terminology and jargon.  It requires a strong background working in the healthcare arena.  Everyone from Hospital Administrators, to Physicians, to Nurse Managers, to SPD, to Materials Management, are doing their research online.

Topics: Smarketing, Medical Industry


Will Your Business Grow With Social Media?

admin Mar 5, 2015 7:13:17 AM

5 reasons why #NOPE isn’t quite accurate?

I guess to answer that question, for me, brings up a lot of other questions. For us, in the healthcare space, we identify what means of communication the company utilizes to promote their business. 10 times out of 10, it’s never just one outlet.

Topics: Blog, Facebook, Blogging, Marketing, B2B, advice, Content Marketing, social media, LinkedIn, inbound marketing, Digital, online engagement


5 Things Your Business Should Be Doing To Support Hospital Value-Based Purchasing

Jan Beery Dec 23, 2014 3:30:19 AM

The necessity to address Hospital Value-Based Purchasing has surpassed the office of the hospital CEO. It's the responsibility of all aspects of the industry including manufacturers, distributors and others. Reaching that hospital decision maker with your solution is nearly impossible. They’re laser focused on VBP for the survival of their institution. The rest of the industry needs to be just as focused.

Topics: Blog, value based purchasing


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