Where do leads come from? Do they just appear? We wish.
Oh, the many days I spent standing, in heels (never again), on that hard, trade show floor, dressed up like a leprechaun to draw attention to my booth, a painful-my-feet-hurt smile on my face, waiting anxiously for those three or four solid leads I could take back to my sales team. Why am I here? Because this is where my customers are and we must go where the customers are!!