The 4th of July. What does it mean to you? Most people think of patriotic colors, fireworks, parties, grilling and a time to spend with family and friends. At KBK, we decided to really think about what Independence Day means to us and write a short description of our idea of it.
4th of July
I tried to raise my three children to make decisions for themselves and be critical thinkers. For my sons to respect women and their abilities, and for my daughter to enjoy the freedom to have choices in life and think outside the box.
First of all, there are no quick steps to creating meaningful content. If your content is going to be meaningful, don’t take shortcuts.
When first introduced to social media and blogging, you may wonder where to START! Trying to understand all the tips and tools in marketing while also trying to be creative can become a little overwhelming. It is best to start with keeping things simple.
I have 3 boys under 4, so needless to say, I reuse A LOT of stuff. Why not? Why would you ever waste something that can work perfectly again? Unless of course, it’s a poopy onesie. I’m not that hard up. Another thing I like to do is repurpose old furniture, my husband might not agree but that’s beside the point. You can take something that has gotten old and boring over time and make it beautiful. Unless it’s your Grandma’s floral print couch. Time to let it go.
Social Media is the perfect way to reach millions of people, so it's no surprise companies have begun to take advantage of using social platforms to market their business. It is rare to go on any Social Media site now and not be able to find a business, which is why Social Media is an integral part of any business. The only problem is that you have to find which one(s) will best fit your business, because these sites can be used for different purposes.
Medical industry marketing goes way beyond terminology and jargon. It requires a strong background working in the healthcare arena. Everyone from Hospital Administrators, to Physicians, to Nurse Managers, to SPD, to Materials Management, are doing their research online.
5 reasons why #NOPE isn’t quite accurate?
I guess to answer that question, for me, brings up a lot of other questions. For us, in the healthcare space, we identify what means of communication the company utilizes to promote their business. 10 times out of 10, it’s never just one outlet.
The necessity to address Hospital Value-Based Purchasing has surpassed the office of the hospital CEO. It's the responsibility of all aspects of the industry including manufacturers, distributors and others. Reaching that hospital decision maker with your solution is nearly impossible. They’re laser focused on VBP for the survival of their institution. The rest of the industry needs to be just as focused.
value based purchasing