Pick Your Pace for MACRA Participation

Rich Beery Oct 13, 2016 3:00:00 PM

Kudos to Andy Slavitt, Acting Administrator of CMS.  At least he appears to have the individual physician in mind as he writes this CMS Blog regarding the MACRA program. He recognizes that, “the clinician community wants a system that begins and ends with what’s right for the patient.”  He appears to believe that the Quality Payment Program portion of MACRA can address this issue and provide proper reimbursement to physicians and other clinical services providers without adding additional layers of time-consuming reporting requirements.

Topics: Healthcare


MACRA: The 2nd Best Kept Secret in Healthcare

Rich Beery Oct 5, 2016 1:30:00 PM

The Sustainable Growth Rate (SGR) formula for CMS payments to physicians for services provided to Medicare patients was finally done away with in early 2015. Its demise was generally applauded because it resulted in the end of annual “doc fix” which was a way to keep from reducing the overall medicare payments to physicians.


Is Your Email Marketing Working for Your Business?

Kelley White May 24, 2016 10:00:00 AM

It is said that contact databases decrease on average by 22.5% every year.  Email addresses change, and unqualified leads unsubscribe from your email communications.  You must replenish your contacts database with fresh leads, or your marketing strategy will be pointless.  It’s important to use best email marketing practices in your business strategy.  I’ve put together a few best practices to help you move the proper prospects to the next stage of their lifecycle in the buyer’s journey.  Once a lead, you don’t want to lose their interest or lose them forever because they unsubscribed due to some small flaw.

Following are several suggestions to ensure quality email marketing for your business:

Topics: Email Marketing, A/B Testing


Millennials Just Changed Your Marketing Plan

Rebecca Gecan May 9, 2016 1:13:42 PM

Millennials Just Changed Your Marketing PlanThere are 83 million millennials in the US.  By 2020, one in three adults will be millennials.[1]

Let that sink in for a minute.

Earlier in the year, I attended the HIDA Executive Conference, a remarkable conference for leaders in the healthcare supply chain industry.  As I sat in a session related to leadership in a changing marketplace, the topic of millennials arose.  At that moment, I realized, I was the only millennial in the room.  Listening to the Gen X’ers and Baby Boomers, it was as if they were inquiring about a different species.  I thought to myself, am I really that baffling?

Topics: healthcare marketing, healthcare supply chain, millenials, inbound digital strategy


The Importance of the Facebook Response Time Badge

Nicole Fassl Apr 29, 2016 10:58:36 AM

Time.  There’s not enough in the day.  With so many important tasks to take care of in your work day, which ones do you mark as Priority? I am sure some of you have said to yourself...well, that can wait until tomorrow. There it is, folks...the power of procrastination.

Topics: social media, customer service, Facebook Response Time Badge


Sales Managers, Help Your Salespeople Sell Effectively!

Jan Beery Mar 18, 2016 3:18:06 PM

We’ve talked about this over and over. Salespeople, please stop sending spammy email!

Topics: sales, Cold Calling, Emails


What Are Blog Personas and Why Are They Important?

Rich Beery Oct 27, 2015 10:00:00 AM

One of the major focuses of Inbound Marketing is content creation, usually in the form of blogs.  The blogs are the way that companies using inbound marketing strategies actually get their messages out to the potential customers.

Topics: Blogging, Medical Industry, personas


Embracing Your Haters on Social Media

Kelley White Oct 2, 2015 8:50:00 AM

Screen_Shot_2015-09-30_at_12.54.57_PMDo you get exhausted from trying to win everyone’s approval?  Become obsessed over what people think of your work?  Tend to take things personally?  Nobody enjoys criticism, but sometimes, it is helpful.

Topics: social media, bad reviews, criticism


Social Media: Customer Service 101

Nicole Fassl Aug 28, 2015 1:48:00 PM

I’m just going to say it.  It is really hard to always put a smile on your face, or from a marketing perspective, a smile on your typing fingers.  Sometimes it seems as if you can be as nice as humanly possible, and you still can’t please an unhappy customer or potential customer.  I’ve seen wars between businesses and people on social media, because try as they did, the client already made up their mind that they weren’t going to accept an apology...and that’s ok.

Topics: social media, customer service


10 Things NOT to Do With Your Medical Marketing Strategy

Jan Beery Aug 13, 2015 2:16:21 PM

There’s a lot to think about, when you’re trying to build a successful marketing strategy.  If you’re looking for game changer information on how you can build your brand in the industry, as a credible, powerful player, start with a good look at your website.  Look at it from a user’s perspective.  This is your first impression in your strategy.

Topics: medical marketing, marketing strategy


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