What Are Blog Personas and Why Are They Important?

Rich Beery Oct 27, 2015 10:00:00 AM

One of the major focuses of Inbound Marketing is content creation, usually in the form of blogs.  The blogs are the way that companies using inbound marketing strategies actually get their messages out to the potential customers.

Topics: Blogging, Medical Industry, personas


Embracing Your Haters on Social Media

Kelley White Oct 2, 2015 8:50:00 AM

Screen_Shot_2015-09-30_at_12.54.57_PMDo you get exhausted from trying to win everyone’s approval?  Become obsessed over what people think of your work?  Tend to take things personally?  Nobody enjoys criticism, but sometimes, it is helpful.

Topics: social media, bad reviews, criticism


Social Media: Customer Service 101

Nicole Fassl Aug 28, 2015 1:48:00 PM

I’m just going to say it.  It is really hard to always put a smile on your face, or from a marketing perspective, a smile on your typing fingers.  Sometimes it seems as if you can be as nice as humanly possible, and you still can’t please an unhappy customer or potential customer.  I’ve seen wars between businesses and people on social media, because try as they did, the client already made up their mind that they weren’t going to accept an apology...and that’s ok.

Topics: social media, customer service


10 Things NOT to Do With Your Medical Marketing Strategy

Jan Beery Aug 13, 2015 2:16:21 PM

There’s a lot to think about, when you’re trying to build a successful marketing strategy.  If you’re looking for game changer information on how you can build your brand in the industry, as a credible, powerful player, start with a good look at your website.  Look at it from a user’s perspective.  This is your first impression in your strategy.

Topics: medical marketing, marketing strategy


Inbound Marketing Tips for the Healthcare Manufacturer

Rich Beery Aug 10, 2015 3:02:44 PM

“If you build a better mousetrap the world will beat a path to your door.”

While this notion promotes the idea of creating excellence, even in the most mundane of items, it does not not take into account the need for making the world aware that “you” have now made a better “mousetrap”.

Topics: inbound marketing, Healthcare Manufacturers


How Has the Latest Google Algorithm Update Effected You?

Nicole Hoglund Jul 17, 2015 2:04:09 PM

On April 21st, 2015, Google unleashed its latest algorithm update to the world. This is the first time in recent history that Google has annouced a release date for an update, so we knew that this could potentially be big.  This change was said to outrank both Panda and Penguin in terms of its scale of impact on search engine results (SERPS), according to Google's Webmaster Trends analyst Zineb Ait Bahajji.

Topics: KBK Comm, Marketing, mobile version of website, algorithm


Pinterest News: Quick Update

Nicole Fassl Jul 17, 2015 11:34:56 AM

Oh Pinterest, how I hate to love you. You just keep getting better and better. Starting out, we could only create boards of pins we wanted to create, fashion ideas that we could add to our Fashion board in hopes of finding the same outfit at the store.  Now they have eliminated the middleman. Just announced, Pinterest is now rolling out buyable pins. Sorry people, but s*** just got real!  What an amazing marketing idea!

Topics: Pinterest News, Buyable Pins


Inbound 2015: Attendee Tips

Nicole Fassl Jul 15, 2015 9:00:09 AM

Inbound 2015 is almost here, and the anticipation is killing me! Inbound lovers will gather together September 8-11th at the Boston Convention and Exhibition Center in Boston, MA.  Last year was beyond amazing.  The Twitter class was so educational and I walked away having learned so much.  Dan Zarrella, Social Media Scientist, don’t even get me started.  To say that he is my idol, would be an understatement.  Although I am not looking forward to the plane ride, I cannot wait to attend this year to see what’s in store.


Blogging: Secret’s in the Sauce

Kelley White Jul 13, 2015 3:29:50 PM

If your online marketing strategy consists of social media and you want it to be successful, there are a few things to first consider.

First, you must be active, if you are not continuously creating new information, it is easy for you and your brand to slip between the cracks.  The classic cocktail rule is a great one to follow, (share 80% of others useful and informative information and 20% of your OWN).  OWN, being the operative word.  You must have your own content to share, and to do so, you must create it to generate leads online.  While it is important to share industry related news and updates to show your audience that your keeping an eye on things in the industry, you also need to share your own content to drive visitors back to your website.  This is where blogging becomes an essential tool.

Topics: Blogging


Independence Day: What it Means to KBK

admin Jul 4, 2015 10:00:00 AM

The 4th of July.  What does it mean to you?  Most people think of patriotic colors, fireworks, parties, grilling and a time to spend with family and friends. At KBK, we decided to really think about what Independence Day means to us and write a short description of our idea of it. 

Topics: Independence Day, 4th of July


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