It is said that contact databases decrease on average by 22.5% every year. Email addresses change, and unqualified leads unsubscribe from your email communications. You must replenish your contacts database with fresh leads, or your marketing strategy will be pointless. It’s important to use best email marketing practices in your business strategy. I’ve put together a few best practices to help you move the proper prospects to the next stage of their lifecycle in the buyer’s journey. Once a lead, you don’t want to lose their interest or lose them forever because they unsubscribed due to some small flaw.
Following are several suggestions to ensure quality email marketing for your business: