Using Social Media for Lead Generation in Healthcare

Rebecca Gecan Feb 27, 2017 11:30:00 AM

Where do leads come from? Do they just appear? We wish.

Oh, the many days I spent standing, in heels (never again), on that hard, trade show floor, dressed up like a leprechaun to draw attention to my booth, a painful-my-feet-hurt smile on my face, waiting anxiously for those three or four solid leads I could take back to my sales team. Why am I here? Because this is where my customers are and we must go where the customers are!!

Topics: Lead Generation, Social Media


The Importance of SMO

Kelley White Feb 22, 2017 1:00:00 PM

Have you ever heard of the acronym SMO, and wondered what is was? SMO stands for social media optimization. In case you're wondering what SMO is, I’m here to explain it to you. SMO is increasing awareness of products and/or services, by using social media channels and communities. When using SMO effectively, your brand is more likely to get recognized.

Topics: SMO


10 Things Every Medical Sales Rep Needs to Know About MACRA

Rich Beery Jan 26, 2017 10:00:00 AM

In order to be able to talk intelligently with your physician clients about the product and service needs of their practices, it will be beneficial to understand their reimbursement issues under the new Medicare Quality Payment Program. So here is a quick summary.

Topics: MACRA


How a Responsive Website Affects Your SEO

Craig Webb Jan 17, 2017 10:00:00 AM

2017 is here, and by now most of us are aware of the massive shift towards mobile first web design. The majority of web content is being consumed via smartphones and tablets, and the trend is showing no sign of slowing down. As we continue moving towards mobile first content consumption, we continue to adapt our content delivery methods and ensure that we are meeting expectations and keeping up with the growing demand.

Topics: SEO



Nicole Fassl Jan 5, 2017 3:00:00 PM

Hashtags...what’s the point of these little number signs that used to actually just be number signs before becoming the big man on campus? You see them all the time on Facebook, Twitter and Instagram. When used correctly, they can be hilarious or even helpful. What’s not helpful is this: “At the gym! #fit #body #workhard #playhard #dreams #workout #hashtag”...seriously, there should be a legal limit.

Topics: Social Media


Population Health, Valued-Based Care and Social Media

Rebecca Gecan Dec 8, 2016 3:00:00 PM

Population health is defined asthe health outcomes of a group of individuals, including the distribution of such outcomes within the group.” Population health mixes policy and patient care programs to ideally produce better patient outcomes. Success is measured by both overall health of the population and the distribution of their health. Not a new concept, but population health has received growing exposure since the advent of the triple aim in healthcare and the ACA.

Topics: Social Media


Ask Me About My Workflow

Kelley White Nov 29, 2016 2:00:00 PM

Lead nurturing is about keeping your leads engaged with your company, showing them how you understand their needs, and building the trust that you can help them. By understanding where your contacts are in their
buyer's journey, you are better able to provide quality and circumstantial content that relates to their specific needs.

Topics: Marketing Automation


Inside MACRA: The Quality Payment Program for Physicians

Rich Beery Nov 8, 2016 11:00:00 AM

The previous blog, What is the MACRA Quality Payment Program? presented an overview of the new Medicare reimbursement program for physicians under the Medicare Access and CHIP Reauthorization Act (MACRA) of 2015, and outlined the two participation pathways, the MIPS and the APM.

Topics: Healthcare Marketing


What is The MACRA Quality Payment Program?

Rich Beery Nov 1, 2016 1:00:00 PM

The new Quality Payment Program is the result of the Medicare Access and CHIP Reauthorization Act of 2015 (MACRA) and replaces the flawed Sustainable Growth Rate (SGR) basis for calculating the rate at which eligible providers (EPs) are paid for services to Medicare patients. The SGR was put in place as part of the Balanced Budget Act of 1997 replacing the previous Medicare Volume Performance Standard (MVPS) for calculating reimbursements on the physician fee schedule.

Topics: Healthcare Marketing


5 Things I've Learned In Running A Healthcare Industry Focused Marketing Agency

Jan Beery Oct 27, 2016 3:00:00 PM

When we launched KBK, the focus was to support a very niche vertical in healthcare. Not all healthcare is created equal. Manufacturers, distributors and service providers in the supply chain management segment know this.  They require a lot of background knowledge and experience. With over 50 years of experience in the space, we were poised to help.

Topics: Healthcare Marketing


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