Population Health, Valued-Based Care and Social Media

Rebecca Gecan Dec 8, 2016 3:00:00 PM

Population health is defined asthe health outcomes of a group of individuals, including the distribution of such outcomes within the group.” Population health mixes policy and patient care programs to ideally produce better patient outcomes. Success is measured by both overall health of the population and the distribution of their health. Not a new concept, but population health has received growing exposure since the advent of the triple aim in healthcare and the ACA.

Topics: Social Media


Are You Using Workflows In Your Marketing Automation Efforts?

Kelley White Nov 29, 2016 2:00:00 PM

Lead nurturing is about keeping your leads engaged with your company, showing them how you understand their needs, and building the trust that you can help them. By understanding where your contacts are in their buyer's journey, you are better able to provide quality and circumstantial content that relates to their specific needs.

Topics: Marketing Automation


Inside MACRA: The Quality Payment Program for Physicians

Rich Beery Nov 8, 2016 11:00:00 AM

The previous blog, What is the MACRA Quality Payment Program? presented an overview of the new Medicare reimbursement program for physicians under the Medicare Access and CHIP Reauthorization Act (MACRA) of 2015, and outlined the two participation pathways, the MIPS and the APM.

Topics: Healthcare Marketing


What is The MACRA Quality Payment Program?

Rich Beery Nov 1, 2016 1:00:00 PM

The new Quality Payment Program is the result of the Medicare Access and CHIP Reauthorization Act of 2015 (MACRA) and replaces the flawed Sustainable Growth Rate (SGR) basis for calculating the rate at which eligible providers (EPs) are paid for services to Medicare patients. The SGR was put in place as part of the Balanced Budget Act of 1997 replacing the previous Medicare Volume Performance Standard (MVPS) for calculating reimbursements on the physician fee schedule.

Topics: Healthcare Marketing


5 Things I've Learned In Running A Healthcare Industry Focused Marketing Agency

Jan Beery Oct 27, 2016 3:00:00 PM

When we launched KBK, the focus was to support a very niche vertical in healthcare. Not all healthcare is created equal. Manufacturers, distributors and service providers in the supply chain management segment know this.  They require a lot of background knowledge and experience. With over 50 years of experience in the space, we were poised to help.

Topics: Healthcare Marketing


Pick Your Pace for MACRA Participation

Rich Beery Oct 13, 2016 4:00:00 PM

Kudos to Andy Slavitt, Acting Administrator of CMS.  At least he appears to have the individual physician in mind as he writes this CMS Blog regarding the MACRA program. He recognizes that, “the clinician community wants a system that begins and ends with what’s right for the patient.”  He appears to believe that the Quality Payment Program portion of MACRA can address this issue and provide proper reimbursement to physicians and other clinical services providers without adding additional layers of time-consuming reporting requirements.

Topics: Healthcare Marketing


MACRA: The 2nd Best Kept Secret in Healthcare

Rich Beery Oct 5, 2016 2:30:00 PM

The Sustainable Growth Rate (SGR) formula for CMS payments to physicians for services provided to Medicare patients was finally done away with in early 2015. Its demise was generally applauded because it resulted in the end of annual “doc fix” which was a way to keep from reducing the overall medicare payments to physicians.


Is Your Email Marketing Working for Your Business?

Kelley White May 24, 2016 11:00:00 AM

It is said that contact databases decrease on average by 22.5% every year.  Email addresses change, and unqualified leads unsubscribe from your email communications.  You must replenish your contacts database with fresh leads, or your marketing strategy will be pointless.  It’s important to use best email marketing practices in your business strategy.  I’ve put together a few best practices to help you move the proper prospects to the next stage of their lifecycle in the buyer’s journey.  Once a lead, you don’t want to lose their interest or lose them forever because they unsubscribed due to some small flaw.

Following are several suggestions to ensure quality email marketing for your business:

Topics: Email Marketing


Millennials Just Changed Your Marketing Plan

Rebecca Gecan May 9, 2016 2:13:42 PM

There are 83 million millennials in the US.  By 2020, one in three adults will be millennials.[1]

Let that sink in for a minute.

Earlier in the year, I attended the HIDA Executive Conference, a remarkable conference for leaders in the healthcare supply chain industry.  As I sat in a session related to leadership in a changing marketplace, the topic of millennials arose.  At that moment, I realized, I was the only millennial in the room.  Listening to the Gen X’ers and Baby Boomers, it was as if they were inquiring about a different species.  I thought to myself, am I really that baffling?

Topics: Healthcare Marketing


The Importance of the Facebook Response Time Badge

Nicole Fassl Apr 29, 2016 11:58:36 AM

Time.  There’s not enough in the day.  With so many important tasks to take care of in your work day, which ones do you mark as Priority? I am sure some of you have said to yourself...well, that can wait until tomorrow. There it is, folks...the power of procrastination.

Topics: Social Media