Is Your Email Marketing Working for Your Business?

Kelley White May 24, 2016 10:00:00 AM

It is said that contact databases decrease on average by 22.5% every year.  Email addresses change, and unqualified leads unsubscribe from your email communications.  You must replenish your contacts database with fresh leads, or your marketing strategy will be pointless.  It’s important to use best email marketing practices in your business strategy.  I’ve put together a few best practices to help you move the proper prospects to the next stage of their lifecycle in the buyer’s journey.  Once a lead, you don’t want to lose their interest or lose them forever because they unsubscribed due to some small flaw.

Following are several suggestions to ensure quality email marketing for your business:

Topics: Email Marketing, A/B Testing


Millennials Just Changed Your Marketing Plan

Rebecca Gecan May 9, 2016 1:13:42 PM

Millennials Just Changed Your Marketing PlanThere are 83 million millennials in the US.  By 2020, one in three adults will be millennials.[1]

Let that sink in for a minute.

Earlier in the year, I attended the HIDA Executive Conference, a remarkable conference for leaders in the healthcare supply chain industry.  As I sat in a session related to leadership in a changing marketplace, the topic of millennials arose.  At that moment, I realized, I was the only millennial in the room.  Listening to the Gen X’ers and Baby Boomers, it was as if they were inquiring about a different species.  I thought to myself, am I really that baffling?

Topics: healthcare marketing, healthcare supply chain, millenials, inbound digital strategy


The Importance of the Facebook Response Time Badge

Nicole Fassl Apr 29, 2016 10:58:36 AM

Time.  There’s not enough in the day.  With so many important tasks to take care of in your work day, which ones do you mark as Priority? I am sure some of you have said to yourself...well, that can wait until tomorrow. There it is, folks...the power of procrastination.

Topics: social media, customer service, Facebook Response Time Badge


Sales Managers, Help Your Salespeople Sell Effectively!

Jan Beery Mar 18, 2016 3:18:06 PM

We’ve talked about this over and over. Salespeople, please stop sending spammy email!

Topics: sales, Cold Calling, Emails


What Are Blog Personas and Why Are They Important?

Rich Beery Oct 27, 2015 10:00:00 AM

One of the major focuses of Inbound Marketing is content creation, usually in the form of blogs.  The blogs are the way that companies using inbound marketing strategies actually get their messages out to the potential customers.

Topics: Blogging, Medical Industry, personas


Embracing Your Haters on Social Media

Kelley White Oct 2, 2015 8:50:00 AM

Screen_Shot_2015-09-30_at_12.54.57_PMDo you get exhausted from trying to win everyone’s approval?  Become obsessed over what people think of your work?  Tend to take things personally?  Nobody enjoys criticism, but sometimes, it is helpful.

Topics: social media, bad reviews, criticism


Social Media: Customer Service 101

Nicole Fassl Aug 28, 2015 1:48:00 PM

I’m just going to say it.  It is really hard to always put a smile on your face, or from a marketing perspective, a smile on your typing fingers.  Sometimes it seems as if you can be as nice as humanly possible, and you still can’t please an unhappy customer or potential customer.  I’ve seen wars between businesses and people on social media, because try as they did, the client already made up their mind that they weren’t going to accept an apology...and that’s ok.

Topics: social media, customer service


10 Things NOT to Do With Your Medical Marketing Strategy

Jan Beery Aug 13, 2015 2:16:21 PM

There’s a lot to think about, when you’re trying to build a successful marketing strategy.  If you’re looking for game changer information on how you can build your brand in the industry, as a credible, powerful player, start with a good look at your website.  Look at it from a user’s perspective.  This is your first impression in your strategy.

Topics: medical marketing, marketing strategy


Inbound Marketing Tips for the Healthcare Manufacturer

Rich Beery Aug 10, 2015 3:02:44 PM

“If you build a better mousetrap the world will beat a path to your door.”

While this notion promotes the idea of creating excellence, even in the most mundane of items, it does not not take into account the need for making the world aware that “you” have now made a better “mousetrap”.

Topics: inbound marketing, Healthcare Manufacturers


How Has the Latest Google Algorithm Update Effected You?

Nicole Hoglund Jul 17, 2015 2:04:09 PM

On April 21st, 2015, Google unleashed its latest algorithm update to the world. This is the first time in recent history that Google has annouced a release date for an update, so we knew that this could potentially be big.  This change was said to outrank both Panda and Penguin in terms of its scale of impact on search engine results (SERPS), according to Google's Webmaster Trends analyst Zineb Ait Bahajji.

Topics: KBK Comm, Marketing, mobile version of website, algorithm


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