Social Media: Customer Service 101

Nicole Fassl Aug 28, 2015 1:48:00 PM

I’m just going to say it.  It is really hard to always put a smile on your face, or from a marketing perspective, a smile on your typing fingers.  Sometimes it seems as if you can be as nice as humanly possible, and you still can’t please an unhappy customer or potential customer.  I’ve seen wars between businesses and people on social media, because try as they did, the client already made up their mind that they weren’t going to accept an apology...and that’s ok.

Topics: social media, customer service

 

10 Things NOT to Do With Your Medical Marketing Strategy

Jan Beery Aug 13, 2015 2:16:21 PM

There’s a lot to think about, when you’re trying to build a successful marketing strategy.  If you’re looking for game changer information on how you can build your brand in the industry, as a credible, powerful player, start with a good look at your website.  Look at it from a user’s perspective.  This is your first impression in your strategy.

Topics: medical marketing, marketing strategy

 

Inbound Marketing Tips for the Healthcare Manufacturer

Rich Beery Aug 10, 2015 3:02:44 PM

“If you build a better mousetrap the world will beat a path to your door.”

While this notion promotes the idea of creating excellence, even in the most mundane of items, it does not not take into account the need for making the world aware that “you” have now made a better “mousetrap”.

Topics: inbound marketing, Healthcare Manufacturers

 

How Has the Latest Google Algorithm Update Effected You?

Nicole Hoglund Jul 17, 2015 2:04:09 PM

On April 21st, 2015, Google unleashed its latest algorithm update to the world. This is the first time in recent history that Google has annouced a release date for an update, so we knew that this could potentially be big.  This change was said to outrank both Panda and Penguin in terms of its scale of impact on search engine results (SERPS), according to Google's Webmaster Trends analyst Zineb Ait Bahajji.

Topics: KBK Comm, Marketing, mobile version of website, algorithm

 

Pinterest News: Quick Update

Nicole Fassl Jul 17, 2015 11:34:56 AM

Oh Pinterest, how I hate to love you. You just keep getting better and better. Starting out, we could only create boards of pins we wanted to create, fashion ideas that we could add to our Fashion board in hopes of finding the same outfit at the store.  Now they have eliminated the middleman. Just announced, Pinterest is now rolling out buyable pins. Sorry people, but s*** just got real!  What an amazing marketing idea!

Topics: Pinterest News, Buyable Pins

 

Inbound 2015: Attendee Tips

Nicole Fassl Jul 15, 2015 9:00:09 AM

Inbound 2015 is almost here, and the anticipation is killing me! Inbound lovers will gather together September 8-11th at the Boston Convention and Exhibition Center in Boston, MA.  Last year was beyond amazing.  The Twitter class was so educational and I walked away having learned so much.  Dan Zarrella, Social Media Scientist, don’t even get me started.  To say that he is my idol, would be an understatement.  Although I am not looking forward to the plane ride, I cannot wait to attend this year to see what’s in store.

 

Blogging: Secret’s in the Sauce

Kelley White Jul 13, 2015 3:29:50 PM

If your online marketing strategy consists of social media and you want it to be successful, there are a few things to first consider.

First, you must be active, if you are not continuously creating new information, it is easy for you and your brand to slip between the cracks.  The classic cocktail rule is a great one to follow, (share 80% of others useful and informative information and 20% of your OWN).  OWN, being the operative word.  You must have your own content to share, and to do so, you must create it to generate leads online.  While it is important to share industry related news and updates to show your audience that your keeping an eye on things in the industry, you also need to share your own content to drive visitors back to your website.  This is where blogging becomes an essential tool.

Topics: Blogging

 

Independence Day: What it Means to KBK

admin Jul 4, 2015 10:00:00 AM

The 4th of July.  What does it mean to you?  Most people think of patriotic colors, fireworks, parties, grilling and a time to spend with family and friends. At KBK, we decided to really think about what Independence Day means to us and write a short description of our idea of it. 

Topics: Independence Day, 4th of July

 

Working Moms: She Works Hard for the Money

Jan Beery Jul 2, 2015 12:30:35 PM

I tried to raise my three children to make decisions for themselves and be critical thinkers.  For my sons to respect women and their abilities, and for my daughter to enjoy the freedom to have choices in life and think outside the box.

Topics: management, Virtual working, Working women, Moms

 

Dear KBK, What Is My Cost-Per-Lead?

Nicole Hoglund Jul 1, 2015 9:30:37 AM

Do you know your organization's cost-per-lead?  The sad truth is, more often than not, when I ask prospects that question, I get a blank stare. Knowing your cost-per-lead can help you make incredibly informed marketing decisions (ones that actually produce ROI), and it'll make your executive team happy.

Topics: Cost-per-Lead, Pay per Clicks

 

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