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    Three Quick Steps to Creating Meaningful Content

    by Rich Beery on Jun 30, 2015 11:00:00 AM

    First of all, there are no quick steps to creating meaningful content.  If your content is going to be meaningful, don’t take shortcuts.

    The emphasis here should be on the “Meaningful” part of the title, not the “Quick Steps”.  Anyone who has watched Dancing With The Stars the last few years knows that the Quickstep dance routine is quite complicated, taking time and dedication to learn and master. Suffice it to say that Quick Steps does not mean shortcuts when it comes to creating meaningful content for inbound marketing.


    Step #1 Don't rush - Take the time to be accurate and grammatically correct

    The main thing you want to accomplish with your inbound marketing content is to build credence.  Your readers are not going to take you seriously and your content will not be considered to be meaningful if what you present is overstated or inaccurate.

    Similarly, if what you write has spelling and/or grammatical errors throughout, you, as the writer, will be considered inadequately educated and your content will likely be disregarded. It will therefore not be meaningful.

    Step #2 Be engaging and provide insights that the reader doesn't know

    In order to create “Meaningful” content that content must be of interest to the reader, otherwise it will not mean anything to them.  Someone who is really into comic books is not likely to want to spend time reading blogs that address the socio-economic impact of labor unions during the twentieth century.  They just wouldn’t find them meaningful to them.

    So, know the audience you are writing for, have them vividly in mind when you write, and try to provide them with some insights that they have not previously considered.

    This also means that you need to be fairly consistent with regard to the topics you write about. You don’t want your readers to have their expectations unmet by, what would be to them, meaningless content about a topic they have no interest in.

    Step #3 Use an Evergreen topic that is not time-specific, but can be revisited year after year

    Here is where the “Quick” part can really come into play.  Blogging about “Evergreen” topics allows you to repurpose content you have already written and refresh it to bring it up to date. Writing about current events and issues is very good and quite appropriate in order to engage readers in the immediate present.  These types of blogs have to be very “timely” in order to be meaningful.  Your reader is not going to be very interested in projections about who is going to win the Kentucky Derby after American Pharoah has already won the Triple Crown. However, a blog on how many Kentucky Derby winners have gone on to win the Triple Crown may have readers coming back to it year after year.  It continues to be meaningful for a long time.

    These are the three key things that I think of for writing meaningful content.  You may have some other ideas on what is important.  If so, we would like to hear them.  Feel free to add your own comment.

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